Sr. Director, Hotel Content Sourcing & Adoption

Overview

 

 

At ALTOUR, we believe people are the driving force behind every meaningful connection - our clients’ and our own. With more than 1,000 team members and a presence in over 80 countries, we are a globally recognized leader in corporate travel management and a proud division of Internova Travel Group, the highest-ranking American corporate travel management company (Business Travel News). 

Our mission is to manage the complexities of connecting people so they can represent their brands in the most impactful way possible. That same philosophy shapes our workplace culture, one that evolves, improves, and empowers our people to grow and thrive. 

 

We embrace innovation and leading-edge technology to create smarter, faster, and more tailored solutions - not just for our clients, but for each other. At ALTOUR, you’ll be part of a collaborative, forward-thinking environment where your voice matters and your success is a shared journey. Click here for more information about Altour. 

 

 

Responsibilities

The Senior Director, Hotel Content Sourcing & Adoption, is a strategic leader responsible for driving the growth, optimization, and adoption of ALTOUR’s global hotel content portfolio. This individual plays a critical role in sourcing and curating premium and corporate hotel content that aligns with client needs, supplier partnerships, and company objectives.

 

Reporting to senior leadership, the Senior Director leads initiatives that expand preferred content, enhance rate competitiveness, and drive utilization across all distribution channels. The role requires a deep understanding of hotel program dynamics, including rate loading, GDS connectivity, direct connect technologies, and emerging industry trends.

 

In partnership with Sales, Account Management, Service Delivery, Marketing, and Supplier Relations, this leader ensures hotel content is effectively positioned and adopted across ALTOUR’s client base and agent teams. The Senior Director also partners closely with internal stakeholders to track program performance, lead adoption strategies domestically and internationally, and champion innovation in hotel sourcing and content management.

 

This is a high-impact role ideal for a results-driven hospitality leader with strong commercial acumen, operational excellence, and a passion for delivering exceptional value to clients and supplier partners alike.

 

Client Hotel Program Leadership:

• Design and execute strategic hotel sourcing and negotiation plans tailored to client needs.
• Utilize Vindow as the preferred platform for sourcing and analytics to ensure competitive pricing and optimal program value.
• Drive year-over-year improvements in cost savings, coverage, compliance, and traveler satisfaction.

Agent Hotel Attach Optimization:

• Increase hotel attach rates across ALTOUR’s service delivery teams by designing and implementing effective reporting, training, communications, and incentive programs.
• Partner with Service Delivery and Operations leaders to embed hotel attach best practices into agent workflows.
• Develop visibility tools and dashboards that track performance and celebrate top performers.
• Deliver consistent messaging and change management initiatives that help frontline agents understand the value of hotel attach—for the client, the traveler, and the business.

WW Hotel Program Adoption:

• Provide the “voice of the customer” to the Internova Hotel Team for use in program curation and negotiation with suppliers.
• Promote Internova’s global preferred hotel program to both internal ALTOUR stakeholders and clients to maximize usage and value.
• Collaborate with Sales, Account Management, and Marketing to create go-to-market strategies, materials, and campaigns that encourage adoption.
• Develop metrics and reporting to monitor adoption trends and influence program enhancements.

Consulting Practice Development:

• Lead a high-performing team of consultants, analysts, and sourcing professionals to deliver on client engagements and scalable solutions.
• Build infrastructure, playbooks, and tools to ensure consistent, repeatable, and high-impact client deliverables.
• Serve as a subject matter expert on hotel program optimization and strategic sourcing within the corporate travel landscape.

Performance and Impact Measurement:

• Drive growth of Internova’s Business Travel Consultancy offering, with direct accountability for increasing Revenue and EBITDA contribution.
• Position ALTOUR’s consulting services as a market leader throu