Senior Marketing Technology Analyst

Department

ADV Digital Operations

About the Department

The Advancement Office engages alumni (~220k), current students, parents, and friends of the University through intellectual, professional and social activities on campus, around the world and online. Advancement raises $600 Million annually to support faculty and researchers, practitioners and patients, and students and programs across the University. Our work supports priorities in every division, school, department, and institute.

The Analytics and Technology Solutions (ATS) team provides technology and system solutions to enable Advancement to meet aggressive fundraising goals and measure, analyze and predict growth in constituency giving and participation. Using an enterprise approach to data and systems, ATS creates a data and user environment that is consistent yet agile. Collaborating with stakeholders to understand program strategies, ATS develops data, reporting, and analytics solutions that lead to actionable outcomes and actualized goals.

Job Summary

The Senior Marketing Technology Analyst plays a key role in the strategy, configuration, and execution of digital communications and engagement programs across Advancement. This position serves as a critical connector between marketing, data, and technology teams to ensure seamless and effective delivery of targeted campaigns using platforms such as Marketo and Salesforce. The Senior Marketing Technology Analyst is responsible for building and managing email segmentation, campaign workflows, and performance metrics, while continuously optimizing systems and processes. This role also supports implementing new technologies and enhancing integrations to streamline operations and improve digital infrastructure.

This role liaises between the IT group and business to support the development and implementation of new systems and enhancements of existing systems. With moderate guidance, evaluates new IT developments and evolving business requirements, and uses elementary knowledge of University systems to recommend appropriate systems.

Responsibilities

• Works closely with multiple teams within Advancement to develop strategies and configure technical systems to optimally deliver highly effective event, solicitation, and engagement communication programs.  
• Collaborates with various internal stakeholders to build, test, and execute email segmentation, reporting, and campaigns within communication systems to align with business requirements.  
• Oversees campaign setup and data from Marketo to Salesforce to ensure integrations are activated for the right programs and that responses are routing properly across Advancement systems.  
• Builds Salesforce campaigns to guide campaign performance.  
• Integrates data from various sources and tools to optimize content and messaging in programs by behaviors and personas. 
• Updates marketing campaign workflows as changes to business requirements dictate.  
• Contributes to process improvement initiatives by identifying areas where automation and operational efficiencies can enhance productivity and campaign effectiveness.  
• Collaborates with software development teams and cross-functional stakeholders in building new and enhancing existing systems by testing, debugging, and implementing software solutions.  
• With moderate direction from others, provides ongoing administration and support for existing communications systems to ensure data integrity and system performance.  
• Provides training in marketing systems for team members and partners.  
• Creates and maintains documentation for all processes related to Digital Operations.  
• Monitors campaigns and their effectiveness by creating insightful reports and dashboards to support strategic marketing decisions.  
• Supports the marketing team in analyzing and reporting marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies.  
• Provides Tier 2 support for alumni technical support response to help constituents gain access to and use Advancement Communications sites and University services.  
• Seeks opportunities for professional development that will enhance job performance, including attending webinars, seminars, building networks within the University and with colleagues at peer institutions.
• Implements functional, system, and program specifications. Assists in revising existing system logic difficulties as necessary, under the direction of more experienced colleagues.
• Supports the IT development group in building new systems and enhance existing systems. Assists in coding, testing, debugging, and imple