Sales Coach

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As the Sales Coach, you will play a critical role in executing our sales strategy, driving the success of our sales teams through expert coaching, strategic insights, and robust training frameworks. This position offers a unique opportunity to influence top-level sales tactics, mentor future sales leaders, and impact the organization's bottom line.

We are seeking a Sales Coach to elevate our sales philosophy and execution across the organization. This pivotal role involves coaching on high-stakes deals, running war rooms, and accompanying sellers on field visits to provide real-time coaching and feedback. The successful candidate will collaborate with sales managers to enhance feedback loops and drive performance. Additionally, they will be responsible for crafting playbooks for team leaders, developing comprehensive training strategies and sales methodologies, and partnering on the development of sales leadership programs. The role also includes leading efforts for large internal sales conferences, ensuring alignment with our strategic sales goals. This position requires frequent travel and hands-on engagement with sales teams across various regions within the US.

What You’ll Do

Location: Scottsdale or Boston office 3-5 days a week, and on the road up to 20% of the time
Reports to: Sr Director of Learning and Development
Direct Reports: None

• Coach on Sales Philosophy and Deals: Guide sales teams on high-stakes deals, providing expert advice and strategy to close sales effectively. Use insights from market trends and internal data to optimize sales approaches.
• Run War Rooms: Lead war room sessions for strategic deal planning and execution, collaborating with cross-functional teams to align efforts and resources towards closing key accounts.
• Field Coaching: Travel with sales representatives to key client meetings and sales pitches, offering on-the-spot feedback and coaching to improve sales techniques and outcomes.
• Feedback Loop Development: Work closely with sales managers to establish and maintain effective feedback loops that enhance sales performance and employee development.
• Create Sales Playbooks: Develop comprehensive playbooks for team leaders that outline successful sales strategies, tactics, and best practices to standardize excellence across the sales force.
• Training Strategy and Sales Methodologies: Design and implement innovative sales training strategies and methodologies to continuously elevate the team's performance and adapt to changing market dynamics.
• Leadership Development Partnership: Collaborate with senior sales leadership to develop and refine leadership development programs, ensuring alignment with organizational goals and leadership standards.
• Large Sales Conferences: Lead the planning and execution of the training that occurs at team wide internal sales conferences including Sales Kick Off in January and mid-year Sales Summit, focusing on content development, impactful guest speakers, and actionable takeaways that drive sales success.
• Stakeholder Engagement: Engage regularly with key stakeholders across the organization to gather input and align sales coaching strategies with broader business objectives.
• Metrics and Reporting: Monitor and report on sales performance metrics to evaluate the effectiveness of coaching and training initiatives, using data to continually refine approaches and demonstrate ROI to leadership.

 

What You Bring

• Education: A bachelor’s degree in Business Administration, Sales, Marketing, or a related field is beneficial, but significant relevant experience in sales leadership or coaching is paramount. We value practical skills and proven job performance in high-stakes sales environments.
• Minimum Years of Experience: Candidates should have at least 10 years of experience in sales, with a minimum of 5 years in a sales coaching or sales management role, d