Director of Paid Acquisition, Self-Serve

Grammarly is excited to offer a remote-first hybrid working model. Grammarly team members in this role must be based in the United States, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.

This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

About Grammarly

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.

The Opportunity

To achieve our ambitious goals, we’re looking for a Director of Paid Acquisition to join our Acquisition Marketing team. This role will be pivotal in leading a large portion of Grammarly's paid marketing efforts to acquire new users for our self-serve desktop product. This task directly impacts our ambitious user growth and revenue goals. This role involves developing a comprehensive strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. The Director will manage a team of channel managers across various platforms, including paid search, display/programmatic, Facebook, LinkedIn, YouTube, affiliates, sponsored content, and other testing channels. 

As Director of Paid Acquisition, you will be responsible for balancing growth targets and efficiency across existing and emerging channels. In this role, you will:

• Lead, mentor, and inspire a team of paid acquisition marketers, providing guidance, support, and professional development opportunities to ensure the team's success.
• Effectively manage and optimize substantial marketing budgets, allocating budgets across channels, markets, and campaigns to achieve maximum ROI and meet acquisition targets.
• Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
• Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
• Evolve our MarTech stack and automation solutions to drive maximum efficiency and impact across the team. Examples include dynamic/granular LTV bidding, multi-touch attribution, MMMs, and DV360/CM360 implementation.
• Stay current on industry trends, emerging technologies, and best practices in paid acquisition marketing, leveraging new opportunities and technologies to evolve our acquisition machine.

Qualifications

• Is performance and results orientated - you lean into being objective and measuring performance.
• Is a strategic thinker -  you ideate, asses, and create the future, considering many factors despite high degrees of uncertainty.
• Is data minded -  you have advanced data analysis skills, a strong understanding of web tracking principles, and basic attribution chops.
• Has strong business acumen— you understand fundamental business concepts, such as ROI, payback period, LTV, risk mitigation/hedging, and contingency planning.
• Is experienced with paid marketing channel management—you can plan/execute/optimize campaigns across at least five different platforms.
• Understands marketing analytics—you understand CPA, ROI, LTV, and payback periods and are fluent in how different metrics affect each other.
• Values marketing testing— Specifically, you can devise a sound experiment to obtain learning with incomplete data.
• Demonstrates strong marketing fundamentals across all key disciplines—you have a hefty understanding of how Brand, Product, Lifecycle, Content, and Performance Marketing all work together toward common goals.
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy di