Manager, Shopper Insights and Category Management (Based in: Chicago, IL)

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What will you be doing?

You will be a strategic advisor to one of our top alcoholic beverages clients, focusing on Shopper Insights and Category Management. The role calls for proactive identification of business questions to address, as well as working with your client team on predefined initiatives. Working across multiple data sources, you will create meaningful stories and provide guidance on next steps and considerations for the client. They will look to you to bring an outside perspective that inspires and provokes them. We seek candidates with previous market research, consumer packaged goods (CPG), or marketing services experience, along with a keen interest in both big picture thinking and slicing and dicing data to reveal actionable insights into consumers, shoppers, retailers, and in-market performance. Must have strong analysis, storytelling, and communication skills.  

Job Responsibilities

Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses that provide clients with clear, actionable insights to inform strategy.

• Adept at recognizing and understanding client needs and desired outcomes; comfortable asking discovery and scoping questions when needed.
• Instinctive ability to envision mutually beneficial outcomes, develop analysis project plans, and structure client deliverables.
• Skillfully applies different data sets and metrics to address issues, leading to clear, fact-based responses to client needs.
• Ability to help teammates improve their deliverables and contribute to the team’s thought leadership output.
• Recognizes opportunities to utilize Circana subject matter experts to address client needs and effectively partners with colleagues and clients to pursue, leveraging their superior client knowledge to achieve mutual wins.

Consultative Selling: Gain and apply knowledge of the client, marketplace dynamics, and Circana capabilities to help identify, pursue, and close business opportunities.

• Help target and sell services that address expressed (and sometimes unexpressed) client needs; ask questions to identify the root causes of issues versus symptoms.
• Work effectively with cross-functional partners to develop correct solutions, tightly linking client needs to Circana capabilities and helping to deliver clear, compelling proposals.
• Help manage the selling process and coordinate Circana SMEs to ensure the project is delivered successfully.

Impactful Presence: Demonstrate strong interpersonal communication and presentation skills; present a professional image.

• Gain the trust of clients, Circana cross-functional partners, and other stakeholders, and be perceived as a domain expert and valued business partner.
• Intellectually curious and aware of industry trends and how they may impact clients, consumers, shoppers, and competitors.
• Able to educate clients on analytic methods, shape their thinking, and influence the decisions they make.
• Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish.

Strategic Impact: Understands key client issues/needs and produces strong, compelling business analyses, with well-supported findings and actionable insights, for high-value outcomes.

Requirements

• 4+ years of experience with syndicated data, analytics, shopper marketing, category management, or related fields
• Marketing with a premier Consumer Packaged Goods (CPG) company or other companies using syndicated or POS data
• Knowledge of consumer trends, category and shopper metrics
• Knowledge of POS, Consumer Panel data
• Demonstrated expertise in transl