Senior Analyst, Paid Search

Company Description

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

The Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients’ business and applies their search understanding accordingly to help deliver against the clients’ needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.  
 

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Role Objectives:

• Responsible for gathering necessary data for plan development 
• Group keywords into ad groups and develop relevant ad copy and extensions  
• Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff 
• Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma 
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
• Primary party responsible for trafficking approved plan into search engines 
• Monitor and maintain campaign budgets, pacing, and bid adjustments 
• Proactively advocate for campaign adjustments based on performance trends 
• Active monitoring and management of performance and competitive landscape 
• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 
• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance 
• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization 
• Active participation in client status and reporting calls, including presentation of reporting 
• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval 
• Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team 
• Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends 
• Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questions 
• Develop strong working relationship with client teams and partner agencies  
• Establish professional, productive rapport with sales representatives/media vendors 
• Successful completion of training programs and requisite certifications 
• Build paid search strategies across Bing, Oath, and Google 
• Monitor and optimize paid search performance to meet business objectives

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent 
• 2+ years of experience in paid search campaign development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc. 
• Strong analytical thinking and mathematical skills and an ability to manage data 
• Experience with PPC and digital display advertising and traditional media elements 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 
• Strong organizational and communication skills 
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel 

Additional Information

All your information will be kept confidential according to EEO guidelines.