Sr. Manager, Brand Growth (# 3492)

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.


The Sr. Manager, Brand Growth position exists to advance the FOTF flagship brand as a leader for Christian families. The role is responsible for improving perception and increasing recognition among current and aspirational core audiences. This is a highly collaborative and involved role, responsible for promoting audience personas, managing mental availability, and ensuring product activations align with FOTF brand dimensions. The position is within the Brand Management department, which is part of the FOTF internal agency that includes Market Research, Creative Services, Video Services, and Digital Asset Management.

Essential Duties/Responsibilities:

Externally Focused:
• Works closely with the CMO and Executive Director to design and communicate growth strategies
• Works on high-level, high-impact projects across the ministry, as needed
• Understands and represents current and aspirational FOTF audience data and profiles using information from Market Research and other sources
• Grows brand awareness and mental availability, especially among nonusers and light users
• Identifies and tracks how audiences discover and consider FOTF
• Develops inspirational and memorable messaging that connects with Christian families
• Tracks brand experiences across FOTF audiences
• Works with internal and external partners to grow the FOTF brand
• Regularly reports performance on audience-related metrics to the executive team
• Provides information on audience needs and reactions to product development teams
• Articulates the Christian and nonprofit landscapes and where FOTF fits within them
Internally Focused:
• Leads and coordinates the Brand Strategist and Brand Ambassador activities to drive growth, especially among new and light users
• Is the lead brand ambassador for FOTF, evangelizing the brand throughout the organization
• Determines and tracks brand equity metrics (e.g., awareness, perception, entry points, etc.) across current and aspirational FOTF audiences
• Works with internal partners to build brand visions and plans
• Serves and interacts with clients in an engaging manner while keeping track of multiple, changing priorities
• May lead major brand projects
• Consistently tracks progress to goals and against baselines
• Will join the Brand Performance Committee with leaders from Orthodoxy, Research, Planning, Content Creation, and others
• Keeps up to date with trends in brand growth and marketing
Other Duties/Responsibilities:
• Performs other duties as assigned
Managerial Breadth/Scope of Job:
• Will lead specific initiatives on the Brand Performance Committee across multiple departments
Working Environment/Physical Requirements:
• Fast-paced office environment, often accompanied by consistently competing / shifting priorities
JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Forward-thinking and constantly curious
Driven and accountable to high standards
Always wants tomorrow to be better than today
Extraordinary communication, presentation, and writing skills
Ability to work collaboratively and effectively
Strong analytical and problem-solving skills
Team-oriented, service-minded, actively listening leader with the ability to inspire others
Empowered facilitator who is diplomatic and can manage up, down, and across

Knowledge/Experience:
• Bachelor’s degree in Business, Marketing, Graphic Design, Advertising, or related field