Sr Mgr Media Science

Job Title: Sr. Manager, Media Science

Location: Hershey, PA or Open to Remote

 

 

 

Summary: 

The Sr. Manager Media Science, will be responsible for a) technical leadership across all media sciences activities, up to and including experimental design and in-campaign measurement, SQL-based analyses, statistical inference and attribution, and other various analytical exercises within media, b) assisting in the build-out of media reporting based upon platform-provided data, direct work with APIs, and/or partnership with various media agency counterparts, and c) website analytics related to our Consumer-oriented web activities. This role will provide services to the entirety of our US Business line (18+ Brands, >$400MM media spend). This role is a senior-level individual contributor role that will have a high degree of visibility across the enterprise, requiring in equal parts technical skill, business acumen, and strong interpersonal skills.

 

Responsibilities include:

• Media Data Sciences Technical Leader – Personally responsible for providing technical leadership for all analytics related to our media science functions. This role will be responsible for building and standardizing various measurement approaches, such as instituting a standard experimental design, standard statistical approaches for particular classes of problem, and enterprise-level perspectives on and strategies regarding media measurement.
• Drive Automation and Standardization – Partner with other media sciences leaders to build-out automated process and data standards for working with media data to build new capabilities and increase speed to delivery. This role will also be expected to participate in the open-source ecosystem for measurement to identify existing and new opportunities to future-proof our measurement capabilities. 

 

 

Minimum Education and Experience Requirements: 

• Bachelor’s Degree in a quantitative field. Master’s Degree preferred.
• 7 years minimum with experience in related analytical fields.
• Demonstrated expertise and knowledge of data analysis, marketing measurement, and other statistical techniques, such as regression, segmentation, clustering, A/B testing, and marketing mix modeling.
• Demonstrated familiarity with marketing APIs for major digital media platforms (Meta, Google, etc.)
• Knowledge of media, branding, and performance marketing frameworks, including media effectiveness measurement techniques.
• Knowledge of the media industry, specifically digital and programmatic media.
• Deep curiosity, willingness to learn, attention to detail, ability to thrive in a small, agile team environment with desire to perform at a high level.
• Experience influencing and partnering with internal and external stakeholders across different organizations, specifically as it relates to communicating technical content to lay audiences (up to and including executive leadership)

 

 

 

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