Senior Analyst CoBrand Capabilities

 

 

Position Title: Senior Analyst, Loyalty Cobrand Capabilities

 

Position Summary: 

The Senior Analyst, Loyalty Cobrand Capabilities is responsible for managing the roadmap and implementation of new cobranded credit card enhancements (platform or card benefits) for the U.S. and International JetBlue Credit Card programs with the goal of delivering an enhanced experience for existing consumer and business card members.

 

The Senior Analyst will work closely with the Loyalty, and IT teams along with our co-brand issuer(s) and payments partners to articulate the planned roadmap of enhancements. This role will also work in conjunction with the Cobrand Acquisition team to ensure that our cobranded credit cards are optimized across JetBlue’s booking path channels (website, mobile app etc.).

Essential Responsibilities: 

• Manage the development of the joint roadmap between the U.S. Co-Brand team and our cobrand issuer(s)
• Monitor performance and distill insights as a result of the implementation of card enhancements or new product launches  
• Represent JetBlue as the day-to-day point-of-contact with co-brand partners
• Serve as an internal workgroup liaison, partnering closely with the internal Loyalty & Co-Brand team to understand overall program strategy and roadmap and facilitate discussions to inform and determine business and communications needs
• Work closely with the Loyalty & Cobrand Strategy team to identify different audience segments to drive existing card member spend
• Partner with the Digital/Tech teams to develop new capabilities to improve cardmember engagement
• Support Co-brand team with cardmember and crewmember events
• Other duties as assigned 

Minimum Experience and Qualifications: 

• Bachelor’s degree in Business or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of airline or loyalty experience  
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Ability to manage multiple competing priorities in a fast-paced environment 
• Ability to manage business partners
• Deep understanding and passion for the loyalty and co-brand space
• Creating and analyzing marketing metrics (tactics, budgets, Return on Investment (ROI))
• Strong interpersonal skills, amicable and professional demeanor
• Available for occasional overnight travel (10%) 
• Must be in possession of valid travel documents with the ability to travel in and out of the United States 
• Must pass a pre-employment drug test  
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications: 

• Three (3) years of credit card co-brand or loyalty experience
• Two (2) years of business strategy or performance optimization experience

Crewmember Expectations: