Product Marketing Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Product Marketing Manager, Platform Innovation and Brand Strategy 

San Mateo, CA (hybrid)

Role overview:

Your role on this team is to help to drive global product marketing for a selection of peripherals products, partnering deeply with product management for the entire product/feature life cycle - from concept through development to launch and post-launch customer journey optimization. As the marketing expert on the product and audience, you will work closely with various marketing and commercial teams, agencies and partners on go-to-market development and launch for PlayStation peripherals and features.

Responsibilities:

• 5 years experience driving successful product launches from initial product marketing strategy and through to product announcement
• Champion the voice of the customer with marketing and product teams, developed from insights and analytics, across the business before, during and after launch
• Influence product development from an end-user and overall market prospective
• Help craft the product marketing strategy, positioning and reasons-to-believe for peripherals
• Define the opportunity audience and support manager in work with the commercial teams to support forecast strategy
• Work closely with creative teams to develop packaging, key art, videos, iconography, copy, and more in support of the GTM
• Collaborate with consumer insights teams to develop and utilize research results that will enrich the impact of projects
• Work with web teams to launch, maintain, and update highly effective web content and landing experiences, using data to drive design that can be optimized and evolved over time
• Partner with Store + Services and Brand teams to deliver an evergreen CEM approach with email teams to effectively reach and drive engagement with PlayStation customers at key points in their product ownership
• Communicate with excellence about upcoming features by working closely with the PlayStation PR Team and Product Team.
• Reach out cross functionally to other areas in SIE to help tell a holistic platform story that connects the console to services, peripherals, 1p software, 3p software, global partnerships, events, and more.

Skills and Qualifications:

Education

• Bachelor’s degree in marketing, or related field, or equivalent experience required
• MBA a plus

Experience

Marketing Leadership Experience

• 5-7 years related experience, ideally in gaming, entertainment, or tech
• Experience delivering objectives through influence with partner teams in consumer facing global organizations with increasing levels of responsibility.
• Highly skilled at managing multiple projects in a highly dynamic and fluid environment.
• Proactive and demonstrated ability to appropriate assess business-critical decisions of diverse scope and drive to solutions
• Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.

Strong Cultural Leadership Traits

• Work towards results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks.
• Collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness
• Innovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners
• Works independently, with little need for instruction, but maintains communication with leaders and leaders’ peers to ensure partner teams feel informed and supported
• Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change
<