Sr. Manager, VIP & Loyalty Strategy & Analytics - Ridgefield Park, NJ

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Role & Responsibilities

This role has the overall responsibility for strategic development, execution, and analytics for the Loyalty and VIP Advantage Membership programs. You will oversee membership growth, sales and promotions plans, plus analytics and reporting. Collaborating across businesses and functions, you will align loyalty / VIP membership plans with business priorities including new product launch plans and key commercial moments.

Specific responsibilities include:

• Ensure the successful implementation of Loyalty and VIP Advantage program strategy, objectives, targets, and deliverables through analytics and insights
• Analyze membership data, optimize program for customer segments, and develop plans for member acquisition
• Develop scenarios and playbook to increase upgrades and enrollment
• Research external cases to understand competitive landscape, develop benchmarks, and improve programs
• Establish framework and approach for ongoing analyses, reporting, and dashboard views to assess KPIs and achieve targets
• Support financial assessments including investments, ROI, revenue, and profits
• Develop a roadmap for consumer research by stages: pre-enrollment, enrollment, and post-enrollment
• Recommend new attributes for VIP Advantage program through primary and secondary market research
• Work closely with eCommerce leadership and HQ on project deliverables
• Ensure cross-program dependencies are managed and the dependency log is accurately maintained

• Preparing C-level reports communicating findings in a succinct and visual manner

Cross Functional Collaboration

• Collaborate with Product Managers, Sales channels leaders, and Consumer Market Insights (CMI) to align on program commercial plans
• Communicate regularly and closely with HQ, Head of Departments and Business Managers regarding information related to products as required to ensure effective and timely support
• Works closely with corporate marketing functions (Digital, Social, PR, .com) to ensure division strategy and plans are effectively implemented and reviewed

Skills and Qualifications

Minimum Qualifications

• Degree qualified preferable
• 8 or more years Product, Online, Sales or Marketing Management experience preferably in a consumer electronics or FMCG environment
• Experience developing, scaling, and/or managing loyalty programs preferred
• Strong planning, organizational and management skills
• Strong senior stakeholder communication and influencing skills
• Portfolio management of significant sized business
• Inspirational team management and leadership

#LI-JL1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/