Marketing Manager, Home Service (Trades)

About Us

Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

Scorpion is seeking a skilled and motivated Marketing Manager to join our Brand Marketing team. In this role, you will work closely with our Corporate Marketing, Sales, Product, and Customer Success partners to develop and execute go-to-market strategies for the home services trades segment, including HVAC, plumbing, and electrical.

You will use your industry knowledge to create solutions-focused messaging, integrated campaigns, thought leadership, and sales enablement materials that support customer acquisition and revenue growth. Your understanding of the home services landscape will help ensure our marketing efforts resonate with trade professionals and small-to-mid-sized businesses.

Scorpion Internal Title: Vertical Solutions Marketing Manager

What Your Success Will Look Like

• Support Go-to-Market and Demand Generation Efforts:  Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement.
• Develop Trade Industry Expertise:  Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape.
• Own Positioning and Messaging:  Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback.
• Create Thought Leadership and Industry Content:  Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert.
• Enable Sales and Customer-Facing Teams:  Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment.
• Conduct Market and Customer Research:  Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging.
• Segment Target Audiences:  Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant.
• Track and Optimize Performance:  Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements.
• Support Events and Industry Presence:  Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships.
• Collaborate on Partnerships:  Support strategic partnerships with industry associations, influencers, and complementary technology providers.

Who You Are And What You Bring

• Education
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Experience
  • 3–5 years of experience developing and managing B2B marketing campaigns.
  • Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical).
  • Experience supporting go-to-market initiatives and integrated marketing campaigns.
  • Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing.
  • Experience in a high-growth digital marketing or technology company is a plus.
• Skills:
  • Strategic Marketing & Messaging: Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences.
  • Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats.
  • Market Research & Segment