Vice President, Group Director, Brand Strategy

Company Description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique.  And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022. 

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.   

Job Description

We currently have an opening within our strategy team for a VP, Creative Strategy dedicated to Oncology brands.

As a VP, Creative Strategy for Oncology, you will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients. 

Your responsibilities will include:

• Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients. 
• Partnering with creative teams to ensure the work is clear, effective, and on strategy
• Overseeing internal and client-led research and insights related to driving creative work to synthesize learning to actionable insights and next step strategies
• Collaborating with business strategy to help solve client problems, develop effective media mix and integrated communication plans, understand audience nuances, assess the category and disease state landscape, drive business and tactical planning, and deeply empathize with the patient and their journey

Qualifications

You have:

• Bachelor’s or advanced degree in marketing, anthropology/sociology or psychology (preferred)
• 10+ years of healthcare brand, audience insight, or communications strategy experience 
• 3+ years supporting oncology treatments (in pipeline, in launch, or in market)
• Demonstrated ability to think comprehensively and proactively about brand marketing strategy
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
• Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams and support direct reports by delegating effectively, motivating, and coaching – all towards delivering brilliant work

Additional Information

All your information will be kept confidential according to EEO guidelines.

About Publicis Health  

Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good. 

With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.   

 
Web: www.publicishealth.com