Chief Revenue and Marketing Officer (CRMO)

Join Ag Express Electronics, a leader in agricultural innovation and technology solutions. We are seeking an experienced and highly engaged Chief Revenue and Marketing Officer (CRMO) to drive transformative revenue growth and market expansion. This executive will be actively involved at all levels from customer engagement to sales leadership, team training, and data-driven business analysis. Agricultural industry experience is highly preferred.

The CRMO will be accountable for motivating teams, driving performance, building customer-centric strategies, and ensuring operational excellence. This role demands a strategic, results-oriented leader who partners closely with the Executive Team and operates with urgency and accountability. Residency in the Des Moines Metro area is required, and Midwest roots are strongly preferred to align with our culture and customers.

Position Summary:

The Chief Revenue and Marketing Officer (CRMO) will be a key member of the executive leadership team, responsible for driving the company’s revenue growth and enhancing its market presence. This strategic leader will oversee all aspects of sales, marketing, and business development, aligning these functions to maximize customer acquisition, retention, and profitability. The CRMO will develop and implement comprehensive revenue generation strategies, lead brand positioning initiatives, and ensure cohesive messaging across all channels. By leveraging data-driven insights, market trends, and customer feedback, the CRMO will optimize sales and marketing efforts to achieve business objectives.

Key Responsibilities:

• Develop and Execute Revenue Strategies: Create and implement comprehensive revenue strategies aligned with the company’s long-term objectives. Identify new market opportunities, product innovations, and revenue streams to drive growth.
• Sales Leadership: Lead and engage the sales organization with clear objectives and KPIs. Drive a culture of performance, accountability, and customer-first mindset. Mentor and actively coach sales leaders and team members.
• Marketing Leadership and Strategy: Manage the relationship with outsourced marketing company(s) to develop and execute marketing campaigns, branding strategies, and promotional activities that drive customer acquisition and market share. Provide strategic oversight to ensure alignment with company objectives.
• Business Development: Identify and pursue new business opportunities, strategic partnerships, and alliances. Cultivate and maintain strong relationships with key stakeholders, customers, and industry influencers.
• Customer Experience: Champion a customer-centric approach by developing programs to deepen engagement and encourage repeat business. Engage directly with customers and internal teams to continuously improve the customer journey and satisfaction
• Data-Driven Decision Making: Establish, monitor, and respond to KPIs and market intelligence. Use real-time operational data and analytics to guide business decisions and optimize initiatives.
• Cross-Functional Collaboration: Partner closely with the Executive Team to ensure seamless cross-functional execution, innovation, and alignment with strategic objectives.
• Budget Management: Develop and manage sales, marketing, and business development budgets, maximizing ROI through effective resource allocation.
• Team Leadership and Development: Build, lead, and inspire a high-performing, collaborative and innovated team.

Key Competencies:

• Strategic Thinking
• Revenue and Profit Growth
• Agricultural Market and Competitive Analysis
• Brand Development and Positioning
• Customer-Centric Focus
• Leadership and Team Development
• Data-Driven Decision Making
• Cross-Functional Collaboration

Skills and Qualifications:

• Strong strategic planning and analytical skills, with data-driven decision-making approach.
• Excellent leadership and team-building skills, with cross-functional management experience.
• Exceptional communication and interpersonal skills, capable of building strong internal and external relationships.
• Experience in agriculture or ag-tech industries strongly desired.
• Entrepreneur