Principal Product Manager - Self-Serve Growth

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. 

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role location:

We are open to candidates based in either the United States or Canada, preferably in the Pacific Time Zone. This is a fully remote role.

For Toronto based candidates: We have embraced a hybrid working approach where our team goes to the office 1x per week (on Tuesdays) at our Toronto office located at 100 University Avenue. The remainder of time is spent working remotely. 

Please note that at this time, we are unable to provide visa sponsorship for this position. Candidates must have the legal right to work in the US or Canada without sponsorship.

Job Description

About your team & mandate:

Over the past six months, Ignition has leaned heavily into growing our self-serve business—helping more customers trial, onboard, activate, and subscribe with less friction by improving the product experience. We’ve built strong foundations in data, engineering, experimentation, and customer insights. Now, we’re looking for a hands-on Principal Product Manager to drive measurable growth.

In this role, you’ll lead Growth efforts across acquisition, activation, monetization, and retention, designing and optimizing experiences that help customers succeed with Ignition. You’ll also be the business owner for our self-serve segment, responsible for core self-serve metrics, reporting on business performance, and collaborating cross-functionally to drive results. This role is both strategic and hands-on—ideal for someone who can shape high-level strategy while also executing on the details.

What your day-to-day looks like:

• Own self-serve growth metrics—analyzing trends, identifying opportunities, and driving execution across onboarding, activation, monetization, and retention.
• Design, launch, and optimize experiments to improve conversion rates and customer success at every stage of the journey.
• Partner with engineering, design, and data teams to build high-impact growth initiatives—whether it’s improving onboarding flows, refining pricing strategies, or driving retention loops.
• Act as the business owner for self-serve, owning revenue and growth targets, working closely with finance to forecast, track performance, and ensure we hit company goals.
• Advocate for the self-serve customer experience, collaborating with product, marketing, and GTM teams to ensure messaging, onboarding, and engagement strategies align with customer needs.
• Balance quick, iterative experiments with longer-term bets, ensuring we move fast while building scalable growth levers.
• Deeply understand our customers and their pain points, using data and direct insights to inform strategy—not just running growth hacks.
• Champion a test-and-learn culture, ensuring we experiment smartly, measure rigorously, and double down on what works.

Qualifications

The Successful Candidate Has

• Proven ownership of at least one core growth area (Acquisition, Activation, Monetization, Retention) in a $10M+ ARR SaaS business.

• A track record of measurable impact—you’ve driven real growth and can explain how you did it.

• A business owner mindset—comfortable reporting on self-serve performance, identifying growth opportunities, and driving cross-functional execution.

• Deep analytical skills—comfortable querying data, analyzing trends, and turning insights into action.

• Customer obsession—you know growth isn’t just about running experiments; it’s about deeply understanding your users.