Junior Manager, Viral Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Junior Manager, Viral Marketing

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.

The mission of the Viral Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a ‘creative agency’ within the label.

Your role:

Warner Records is seeking an experienced and talented Junior Viral Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of artists to strategize and implement compelling, artist-specific campaigns. This is a “top-to-bottom” role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you’ll get to:

• Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a focus on our diverse roster of emerging artists.
• Support senior level viral strategists on their campaigns regarding established artists, providing ideas and facilitation where needed.
• Develop influencer campaigns for Warner Records artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
• Maintain and develop fan pages for our artists
• Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
• Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
• Oversee creative ideation and development to deliver innovative, outstanding influencer campaigns for our emerging artists and their fans
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
• Monitor campaigns regularly to understand efficiency of strategy, making recommendations for continuous improvement
• Lead all aspects of influencer programs that identify, recruit, and cultivate positive relationships with a wide network of influencers, talent, community leaders, and content creators
• Report weekly to senior staff and managers, providing actionable insights and campaign updates
• Continuously ideate and innovate within the influencer space

About you:

• 1-2+ years professional experience in influencer/social media/digital marketing, preferably with a creative agency, influencer agency, or entertainment company
• Prior experience working across social channels, with an emphasis on TikTok, Instagram, Snapchat, and YouTube Shorts
• Proven track record to build, execute, and scale influencer campaigns that have significant impact on music-loving audiences
• In-depth knowle