International Sr. Director, Marketing

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

 

The American Heart Association has an excellent opportunity for a Senior Director, International Marketing in our International Business Development department!

 

This position can be home-based.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

This individual will be expected to develop and expand business offerings relationships to advance revenue and mission impact of the Association in assigned markets. Responsible for leading and managing product development and marketing to achieve revenue goals through driving both new and organic business. Also accountable for developing and managing strategic marketing plans, market and account analysis and evaluation, and key partnerships.

 

 

• Oversees development and execution of marketing plan for the international markets to include product, price, promotion, and place. The marketing plans will identify the product opportunities and updates in the assigned markets and work with Product Development and vendors to see the product to execution
• Provide leadership and guidance for shared resources within the International Alliance Business Unit for activities within the Resuscitation portfolio of programs.
• Provides direct supervision and coaching to staff. Trains and encourages professional development and best practices in sales and customer support services. Ensures that account services team maintains the business unit's contact management system to track leads at various stages of the selling cycle
• Cultivates existing relationships with program participants to influence the accounts to expand participation and to stimulate their interest to also explore other opportunities with the Association Collaborates with the Affiliates in the assigned areas of responsibility. Provides consultation and training to regional staff and volunteers on all Healthcare Business Solutions related issues
• Sets performance objectives staff and monitors performance against goals; and conducts performance evaluations. Tracks performance statistics by individual team members and for the overall department to document account losses, account progress toward closure and accounts won
• Develops and maintains a budget for assigned projects. Researches and identifies new opportunities for product development and account improvement

 

Qualifications

Qualifications:

• Bachelor’s Degree or equivalent work experience
• Minimum of five (5) years of experience
• Minimum of five (5) years of experience in international sales and marketing to major clients (corporations, hospitals, governments, etc.)
• Ability to develop and monitor budgets
• Proven ability to lead and motivate direct reports to achieve sales goals
• Ability to formulate effective business-to-business marketing/sales plans
• Ability to work independently and effectively manage multiple projects in a fast-paced environment
• Proven negotiation skills
• Strong verbal, written, interpersonal, presentation, persuasion and consulting skills required
• Ability to travel up to 40% locally and overnight

Preferred Skills:

• Extensive knowledge of and experience with the American Heart Association National/Affiliate structures and Alliance Partners; knowledge of the Association's National Emergency Cardiovascular Care Programs, policies and procedures desired

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

 

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of job