Global Marketing Senior Product Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out on site of our Lake Forest IL facility in Molecular Diagnostics Division.

We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments, and informatics systems is often the first step in patient care decision-making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Our molecular division delivers best-in-class innovative testing solutions for people around the world to provide answers to life’s critical health decisions.  We help people live full and healthy lives through our accessible, molecular-based solutions.

What You’ll Work On
This position works out of our office in either Lake Forest, IL or Willis Tower in Chicago for Abbott Molecular, a division of Abbott Laboratories, a global, diversified healthcare innovator with a legacy of pioneering work in medical diagnostics.
As the Product Marketing Manager, Virology/Transplant, you will be working on highly visible projects within the molecular diagnostics business unit and will be responsible for driving execution of the global brand marketing strategy, product management and marketing activation. The Product Marketing Manager shall maintain worldwide product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The person hired in this role will also provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch. 
Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image.

•    Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
•    Develop marketing plans that support growth of market share of the Virology/Transplant portfolio. 
•    Develop and update annual marketing plans/strategies including market analysis, customer. segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.  
•    Create and develop strategies for new product commercialization. 
•    Assess new markets and opportunities in support of BD and R&D. 
•    Partner with global peers and in-market experts to build the brand to achieve business goals.
•    Ensure alignment of cross-functions at Headquarters and Regions to insight direction.
•    Liaison effectively with global stakeholders, both at Headquarters and in the Regions