Vice President of Product Management - SaaS / Healthcare

About Sycle

Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our customers can grow their businesses through delivering high quality patient care and exceptional services that delight their customers. Small hearing care practices and some of the largest retailers utilize our software in 13 countries worldwide.

The Sycle team is 120 strong. We are headquartered in Lone Tree, Colorado with a large remote workforce spread across the US and Canada. We are always on the lookout for exceptional talent to help us build and deliver market-leading tools that make a difference for our customers. Check out our job listings and apply!

Position Title: Vice President of Product Management

Team Role: Manager of Managers

Location: Denver CO or Seattle WA or Vancouver BC, Canada are our preferred locations (Remote position; leadership presence expected onsite monthly)

Role Scope: Global (Primary: US, with exposure to Canada)

Reporting Manager: President, Sycle

Direct Reports: Director of Product Management, UX/Design, Product Operations

Position Overview / Purpose

The Vice President of Product Management is the enterprise leader responsible for defining and executing Sycle’s product strategy across its SaaS-based practice management platform for hearing healthcare providers.

This role owns the end-to-end product vision, strategy, and execution, ensuring Sycle delivers a differentiated, scalable, and market-leading solution that drives customer value, multi-million dollar revenue growth, and long-term competitive advantage.

The VP of Product Management will lead Sycle through a critical phase of growth and transformation, including:

• Scaling the product organisation, processes, and capabilities to support a ~120-person company entering its next stage of growth
• Building and developing a high-performing, geographically distributed Product Management and UX organisation
• Driving innovation in practice management and EHR-adjacent capabilities
• Leading the integration of GenAI and emerging technologies into both product experience and product development workflows

This leader will serve as a key member of the senior leadership team, partnering closely with the President and executive team while effectively leading teams and stakeholders across multiple locations and time zones.

Key Accountabilities

1. Market Knowledge, Insights & External Engagement

• Develop deep expertise in the hearing healthcare ecosystem, including private practice workflows, EHR/practice management systems, and regulatory environments in the US (and ideally Canada)
• Monitor competitor platforms, emerging health tech trends, and AI-driven innovation shaping the industry
• Analyse reimbursement models, clinic economics, and operational workflows to identify product opportunities
• Engage directly with customers, partners, and industry leaders to inform product direction
• Translate market, regulatory, and technology trends into actionable product strategy

2. Product Strategy & Portfolio Leadership

• Define and maintain a cohesive, multi-year product vision and roadmap for Sycle’s platform
• Ensure prioritisation balances customer impact, revenue growth, scalability, and technical sustainability
• Establish clear product value propositions across customer segments
• Lead investment decisions across core platform, integrations, data capabilities, and AI-enabled features
• Drive alignment across the organisation through effective governance and decision-making frameworks

3. Product-Led Growth, Commercialisation & Go-to-Market

• Partner with Sales and Marketing to define product-led growth strategies and scalable go-to-market models
• Develop pricing, packaging, and monetisation strategies aligned with SaaS best practices
• Ensure strong product positioning, messaging, and customer value articulation
• Build repeatable product launch processes, including beta programs and rollout strategies
• Enable customer-facing teams to drive adoption, retention, and expansion

4. Product Lifecycle & Performance Optimisation

• Own product performance across key metrics: adoption, engagement, retention, revenue contribution, and customer satisfaction
• Establish data-driven decision-