Principal, Medicaid Product Marketing
HumanaAbout the role
Become a part of our caring community
Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have expertise in health insurance programs serving vulnerable populations? If so, you may be a fit for Humana’s Principal, Medicaid Product Marketing. Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
To help deliver on this mission, we are seeking a Principal, Medicaid Product Marketing to lead the development of marketing strategies that support Humana’s Medicaid business and the Healthy Horizons brand. The Principal, Medicaid Product Marketing will ensure that our messaging resonates with diverse populations and drives awareness, engagement, and trust in the communities we serve. This role is ideal for a strategic marketer who deeply understands health insurance products and how to develop campaign strategies that deliver results in a fast-paced, and regulated environment.
This position will reside within the Insurance Marketing team which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners: Market Presidents, Product, Clinical & Quality, Consumer Insights & Analytics, Lifecycle Marketing, Marketing Operations, and Marketing Data & Technology.
Role Responsibilities
As a key member of Humana’s Product Marketing team, you will drive product marketing strategy across lines of business and member segments.
Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements.
Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging.
Oversee campaign planning, creative development, and performance tracking.
Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices.
Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.
Use your skills to make an impact
Qualifications
Required:
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of experience in healthcare marketing, with a focus on Medicaid or government programs.
Deep understanding of Medicaid regulations, member engagement strategies, and culturally competent communications.
Proven leadership in cross-functional collaboration and campaign development.
Experience collaborating with cross-functional teams including Product, Compliance, Legal, and marketing creative.
Strong strategic thinking and analytical skills, with the ability to translate complex policy and market dynamics into actionable marketing strategies.
Excellent communication and leadership skills, with experience presenting to senior stakeholders and external partners.
Preferred:
Master’s degree or certification in Marketing, Communications or Business.
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