Manager, Product Marketing - Content

Position Summary...

What you'll do...

What You’ll Do Sales & Marketing Enablement Content

• Architect and execute holistic content strategies that bolster product marketing and accelerate sales enablement.
• Craft compelling, benefit-led messaging across a range of formats such as acquisition campaigns, social posts, blog articles, landing pages, case studies, pitch decks, video scripts, one-pagers, and more.
• Refine and evolve the tone and voice of Seller, engaging a diverse and growing Marketplace seller audience through consistent, persuasive storytelling.
• Maintain a centralized, searchable knowledge repository with the latest assets, ensuring accessibility, discoverability, and version control.
• Centralize and synthesize seller anecdotes and insights to leverage for GTM decisions, product prioritization, articulating benefits and value proposition.

Cross-Functional Collaboration

• Work closely with international partners from Account Management, Product, UX, Creative, Central Marketing, and Seller Growth teams to maintain consistent messaging and uphold brand standards.
• Manage and streamline the content review process, engaging Legal and Global Comms teams to uphold compliance and regulatory standards.

Project & Workflow Management

• Manage several high-impact content initiatives simultaneously by adhering to deadlines, ensuring consistent quality, and adjusting effectively as priorities shift.
• Oversee the content calendar, production roadmap, and delivery workflows to maintain clear communication and consistent progress across functions.
• Establish and manage a streamlined content intake process for Product Marketing Managers (PMMs) and key stakeholders, enabling efficient and timely content creation.

Who You Are

• A strategic content professional who blends creativity with structure, storytelling with strategy.
• Adept at navigating complexity, balancing brand integrity, compliance needs, and business goals in one seamless narrative.
• Curious, collaborative, and passionate about scaling best-in-class content in service of both sellers and internal teams.
• Strong collaboration skills, with the ability to work effectively across teams.
• Innovative thinker with a passion for continuous improvement and experimentation.

Preferred  Qualifications: Education & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• Minimum of 5 years of practical experience in content management, ideally within an international matrix organization.

Technical & Creative Skills:

• Exceptional writing, editing, and storytelling skills with a keen eye for detail, particularly in creating engaging content for diverse audiences.
• Demonstrated expertise in multi-channel content development for product marketing and sales enablement.
• B2B (or B2B2C) industry experience.

Project Management & Collaboration:

• Strong organizational and project management abilities, with experience managing multiple projects concurrently.
• Proven track record of effective cross-functional collaboration in a fast-paced, global environment.

Analytical & Strategic Thinking:

• Creative thinker with a strategic mindset and a passion for innovation in content marketing.

   About U.S. Walmart Marketplace Team Want to help change the future of online commerce? We are building a new type of customer-centric shopping experience at the intersection of content, commerce, and technology; and we want you to be a part of it! The Walmart Marketplace business is part of Walmart's ecommerce portfolio and is one of the fastest growing and most profitable business units. This growth has made Walmart Marketplace a highly strategic priority for Walmart for the next 5 years. The Marketplace team culture is entrepreneurial, fast paced, relentless, biased for action and highly resilient. The team is on a crucial mission to make Walmart Marketplace the preferred destination for sellers and customers and to leverage our scale and capabilities to differentiate across the ecommerce industry. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and