We’re looking for enthusiastic, fun, and energetic people who take the work seriously, but not themselves. Let’s see if we’re a fit. We hope so.
 

Job Summary

Community and performance go hand in hand—and this role sits at the intersection of both. As a Social Media Community & Paid Media Specialist, you’ll be responsible for managing daily social engagement while executing paid social campaigns that support brand awareness, engagement, and conversion across

Mainsail Lodging & Development’s growing portfolio of more than 20 distinct concepts, each supported by multi-platform social presences, with new hotels and outlets launching regularly.

From responding to guests and amplifying user-generated content to launching and optimizing paid campaigns, this role plays a key part in how our brands show up—and how they’re experienced—on social media. You’ll work closely with the Social Media Manager and broader corporate marketing team to ensure campaigns are thoughtful, timely, and performance-driven, while maintaining a strong, consistent brand presence.

This role is a hybrid position, requiring two/three days in our Corporate Office.


About Us

Mainsail Lodging & Development, based in Tampa, Florida, is an award-winning hospitality company specializing in hotel, resort, and short-term furnished living, marketing, and sales. Our portfolio spans the southeastern U.S. and Caribbean, featuring distinct properties that include private island resorts, boutique southern hotels, urban culinary destinations, and historic landmarks. Each property showcases exceptional design, thoughtful service, and outstanding food and beverage experiences.

Mainsail’s innovative approach is powered by a passionate team, visionary leadership, and loyal investors dedicated to excellence, creativity, and giving back. Learn more at MainsailHotels.com.

What you have

Education & Experience

• 3+ years of experience in social media engagement, community management, or paid media

• Bachelor’s degree in marketing, communications, or a related field (preferred)

• Hands-on experience with Meta Ads Manager and social analytics tools

• Experience supporting multi-brand or hospitality-focused accounts (preferred)

• Prior agency experience is a plus

Skills & Competencies

• Strong written communication and customer service instincts

• Detail-oriented with the ability to manage multiple campaigns and timelines

• Analytical mindset with comfort interpreting and presenting performance data

• Collaborative and adaptable in a fast-paced environment

• Comfortable engaging on behalf of each individual brand

What you’ll do

Community Management:
Monitor and respond to comments, direct messages, mentions, and tags across all active social platforms, including Facebook, Instagram, X, and LinkedIn. Engage with followers, encourage conversation, and escalate guest service issues when needed. Provide light weekend monitoring and response coverage as needed.

Paid Media Execution:
Execute paid social campaigns and boosted posts primarily across Meta platforms, with opportunities to expand into LinkedIn as strategies evolve. Manage budgets, targeting, creative testing, and performance optimization.

Campaign Support:
Support campaign launches, promotions, and seasonal initiatives in partnership with the Social Media Manager and corporate marketing team.

Performance Monitoring & Reporting:
Track key metrics including conversions, engagement, reach, impressions, CTR, and follower growth. Compile monthly and quarterly reports with insights and recommendations.

Content Amplification:
Identify opportunities to amplify high-performing organic content and user-generated content through paid support.

Trend & Platform Awareness:
Stay current on platform updates, ad products, and best practices to improve efficiency and results.

Physical & Mental Demands

• Ability to work extended periods at a computer
• Ability to manage multiple projects and deadlines simultaneously
• Occasional travel as needed for property support or launches
• Strong judgment, attention to detail, and problem-solving skills

Mainsail is an Equal Opportunity Employer and it does not discriminate on the basis of actual or perceived race, color, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity expression (inclu