Director, Global Strategic Marketing Communications

Director, Global Strategic marketing Communications

LifeNet Health is searching for talented individuals who will embrace our mission of Saving Lives, Restoring Health, and Giving Hope!

At LifeNet Health, our unwavering commitment lies at the intersection of science, compassion, and innovation. As the largest nonprofit organ procurement organization (OPO) and tissue processor in the United States, we play a pivotal role in bridging the gap between donors and recipients.

• Transplantation: Our mission is clear—to enhance the quality of human life through the provision of organs, tissues, and cells for transplantation. Each donation represents a lifeline, a chance for renewal, and a testament to the resilience of the human spirit.
• Innovation: Within our state-of-the-art laboratories, we redefine what’s possible. Tissue engineering and regenerative medicine are not mere fields; they’re our canvases for groundbreaking solutions. From bio-implants that defy limitations to research that reimagines medical care, we’re architects of progress.
• Community Service: Beyond the sterile confines of our facilities, we engage with communities. Education, advocacy, and support services empower individuals to make informed decisions about donation. Our global footprint expands, fueled by a dedicated team of over 1400 professionals.

Join us in shaping a future where science meets compassion!

How you will contribute to LifeNet Health’s success:

The Director, Global Strategic Marketing Communications Develops and manages Global (US and OUS) Digital Strategies (integrated media campaigns) across Marketing Communications (Marketing, Advertising and Public Relations) for LifeNet Health’s key franchises (OPO, Clinical/Biologics and LifeSciences). This includes Branding, Content, Digital Channels, Campaigns, Communications, Events, and related Insights & Analytics. Develops and implements comprehensive branding, marketing and PR strategies and tactics to support corporate and departmental business objectives. Serves as the steward of the company brand and maximizes brand awareness, preference and advocacy by synchronizing marketing and communications – including messages and design -- to clearly and consistently convey key attributes of the LifeNet Health brand, and that of its divisions, to target audiences

What You’ll Do:

Digital & Content

• Digital: Develops the capabilities and manages the distribution and investment of content through digital channels. This includes design and management of websites and associated Search Engine Optimization tactics, strategies for customer engagement in social channels such as Facebook, Instagram, LinkedIn, etc., development of email outreach campaigns, and management of paid banners. Leads internal and external agencies to deliver on objectives. Partners with other functions (e.g., IS) to develop the technology stack that enable the digital channels. Produces experience metrics, traffic, high engagement, advocacy, and purchase and usage behavior. Content: Develops content strategies that align with business growth goals, customer needs and brand vision. Produces content and annual content calendar. Distributes content with regular cadence. Leads a team of videographers, writers, designers, and strategists to produce creative content that generates high customer engagement across multiple media channels. Attracts site traffic and social followers, drives new sales leads, empowers sales with relevant content to send prospects, and fuels PR and influencer relations. 

Branding

• Develops the Brand Strategy and its operating principles. Identifies the branding insights that resonate with its customers. Creates the branding architecture and experience. Defines the Vision, Positioning, Promise and supporting emotional and functional pillars of the brand. Defines the messages, tone and style elements of the brand. Identifies its champions. Manages the Brand in support of its objectives. Leads internal and external agencies i