Associate Director, Content Operations
Eli Lilly and CompanyAbout the role
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Position Description:
The purpose of the Associate Director, Content Operations is to serve as a trusted partner to Brand, Medical, Legal, Regulatory, external Agency, Lilly Capability Center India (LCCI), Lilly Marketing Studios, and other cross-functional partners to lead operational strategic content supply chain planning and project execution. The Associate Director, Content Operations is accountable for strategic brand planning and content operations across multiple brand archetypes. They will be accountable for managing and improving KPIs including, but not limited to, quality, speed, value, throughput, productivity, team health, reuse, and compliance throughout the Content Supply Chain for their respective brands. They are expected to connect brand strategy to project execution at a campaign-level, advise brand teams on capacity and resource utilization in our blended agency model, and achieve customer experience objectives by driving speed and efficiency throughout the content supply chain. The Associate Director, Content Operations will leverage strong internal and external partnerships to inspire accountability for adoption and pull-through of solutions. When needed, the Associate Director, Content Operations will rapidly escalate issues so that leadership can be proactively engaged in solutions and trade-off decisions across the content supply chain. The Associate Director, Content Operations will recommend appropriate coaching or corrective actions to ensure team health across the multiple parties involved in the execution of the content supply chain. They will ensure the timely and successful delivery of projects according to marketing needs, objectives, and capacity; and challenge strategies not aligned to brand positioning or transformational initiatives. They will act as an initial point of contact for questions about projects across the content supply chain and manage the overall content supply chain workflow.
The Associate Director, Content Operations role reports to the Senior Director, Content Operations.
Key Objectives/Deliverables:
Know Lilly, our customers, internal and external business partners, and our purpose
Demonstrate deep understanding of your role and associated work, information and material flows, processes, procedures, systems, and methods.
Show understanding of your internal and/or external business partners’ people, processes, and technology (e.g., CIQ, VVPM, Workfront).
Model understanding of Lilly’s products, indications, and therapeutic areas.
Model understanding of existing tools, how they are designed, who uses them, etc.
Demonstrate working knowledge of Medical, Legal, and Regulatory “areas of concern” for their brands/indications.
Understand content/project/tactic types, associated requirements, and model strong knowledge of the content supply chain.
Make patients’ lives better, embrace Team Lilly, invite and adopt change, and advocate for the organization while getting work done compliantly.
Maintain deep understanding of customer plans and brand priorities; lead operational strategic planning and serve as brand partner for business planning
Develop effective relationships with peers at engaged agencies, vendors, and internal capabilities across the content supply chain.
Understand evolving best practices for communicating with customers in various promotional channels.
Exhibit understanding of the healthcare environment, the pharmaceutical industry, and marketplace.
Demonstrate understanding of how to influence/manage operating expenses and how they impact contribution to Lilly.
Possess understanding of Lilly’s compliance standards and quality requirements (e.g., CIQ, MLRO processes, AI technologies, content standards, FDA, etc.).
Maintain working knowledge of the unique requirements and considerations associated with supported brands.
Lead operational strategic planning and project execution across the content supply chain
Ensure that the right work is done by the right agency/vendor/internal responsible team
Serve as primary partner to
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