Senior Marketing Consultant

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

• Kinetic is a premier internet solutions provider on a mission to deliver ultra-fast, reliable internet to consumers and small businesses across the U.S., helping them Internet better™.
• Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.
• Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!

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About This Role:
We are looking for a resourceful, creative, and sharp-eyed senior Competitive Intelligence professional to join the Kinetic Consumer & Market Insights team and shape company-wide growth, pricing, and go-to-market strategies. You will own the end-to-end competitive-intelligence (CI) program—continuously tracking competitor product launches, pricing actions, channel moves, partnerships, regulatory filings, and M&A activity—and convert these signals into clear implications and actionable recommendations for senior leadership. You don’t settle for traditional desk research; you thrive on thinking outside the box, mining unconventional data sources, and devising novel ways to uncover hard-to-find information.
What You'll Do:
• Market & Competitor Analysis:
◦ Conduct deep-dive research on competitors’ pricing strategies, product roadmaps, channel tactics, and market positioning.
◦ Monitor industry trends, emerging business models, and regulatory developments to surface opportunities and threats early.
◦ Tap non-traditional intelligence sources—social listening, web scraping, patent filings, job postings, supply-chain checks, expert networks—to anticipate competitor moves.
• Competitive-Intelligence Program Management:
◦ Build, maintain, and continually enhance a central, searchable repository of competitor data, insights, and artifacts.
◦ Design and refine dashboards, scorecards, and benchmarking frameworks that enable at-a-glance comparison of pricing, product, and performance metrics.
◦ Drive innovation in CI methodologies, pilot new tools and approaches to keep the program ahead of industry best practice.
• Strategy Development & Advisory
◦ Collaborate with cross-functional leaders to translate competitive insights into marketing, product, and pricing strategies that align with corporate objectives.
◦ Assess the financial impact of competitor moves and recommend proactive countermeasures.
◦ Facilitate scenario planning and war-gaming sessions to stress-test strategic options.
◦ Your work will drive timely, evidence-based decisions that unlock new revenue and sustain our competitive edge.
◦ Leverage advanced CI platforms, primary and secondary research techniques, internal tools, and story-driven executive communication to influence strategy at speed.
◦ Operate an always-on monitoring system, issue rapid alerts on material market events, publish concise weekly intelligence briefs, and provide day-to-day oversight of the CI function.
• Reporting & Communication
◦ Prepare and deliver compelling, data-backed presentations on competitive and market trends to senior management and the Board.
◦ Distill complex findings into clear narratives, recommended actions, and quantified business impact.
◦ Maintain a predictable cadence of updates (flash alerts, weekly briefs, quarterly deep-dives) while staying flexible to ad-hoc executive requests.
◦ Partner closely with Pricing, Product, Finance, Sales, and the Executive Team to embed competitive insights into decision workflows.
Do You Have:
◦ Inventive, resourceful, and intellectually curious—adept at uncovering insights from both conventional and unconventional sources.
◦ Advanced analytical skills; fluency in Excel/Sheets, plus experience with BI tools (e.g., Tableau, Power BI) and CI platforms (e.g., AlphaSense).
◦ Strong business acumen and the ability to link competitive findings to financial outcomes.
◦ Exceptional verbal and written communication skills; proven storyteller who can simplify complexity for executive audiences.
◦ Proven ability to lead cross-functional projects, juggle multiple priorities, and deliver under tight timelines.