Web Optimization Assistant Manager

Job Req ID: 106833 

Job Type: Full-time 

Work Category: Hybrid Telecommute 

Application Close Date: 03/05/2026 

Sponsorship: Not Available 

Compensation: $85,200 - $127,800 

 

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We are GALLO

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

 

View our Corporate Values and Mission Statement here.

 

A Taste of What You'll Do

At Gallo, we’re passionate about creating digital experiences that delight consumers and drive results across our world-class portfolio of brands. We’re seeking a dynamic leader to guide our web strategy and digital optimization efforts — someone who thrives at the intersection of creativity, technology, and data. In this role, you’ll oversee site experience, content development, and SEO/AEO to enhance discoverability, engagement, and conversion. You’ll collaborate with Brand, Creative, CRM, Media, and MarTech teams to deliver integrated, personalized, and future-ready digital journeys.

 

You’ll design and execute web optimization through A/B testing and personalization programs, ensuring every page connects meaningfully with consumers. From shaping new landing pages to refining high-traffic areas, your work will blend strategic vision with hands-on execution. Leveraging AI-powered insights, you’ll guide enhancements that keep our digital presence ahead of the curve.

 

Your expertise in content and UX will help craft seamless, accessible, and brand-aligned experiences. You’ll drive technical and content-led SEO strategies to capture both branded and non-branded search opportunities, ensuring our content resonates across evolving search platforms.

 

Data will be at the heart of your decisions — you’ll analyze user behavior, report on performance, and translate insights into actionable improvements. Working closely with cross-functional partners, you’ll ensure digital roadmaps are clear, aligned, and compliant with legal, privacy, and accessibility standards.

 

We welcome candidates who bring curiosity, collaboration, and a commitment to inclusivity. Whether it’s optimizing site performance, exploring emerging technologies, or enhancing consumer journeys, you’ll have the opportunity to make a meaningful impact in a role that blends innovation with operational excellence. Join us in shaping digital experiences that inspire, connect, and convert.

 

What You'll Need

• Bachelor’s degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
• Experience working with content management systems (CMS) to manage and publish website content.
• Hands-on experience with website conversion rate optimization (CRO) strategies and tools.
• Proficiency with WordPress, Commerce7, and Salesforce Commerce Cloud (SFCC).
• Solid understanding of HTML and CSS for troubleshooting and enhancing web content.
• Strong proficiency in Google Analytics, heat-mapping platforms, SEO/AEO tools, and e-commerce performance reporting.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in t