Senior Account Executive
GenAbout the role
Who Are We?
We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.
Mission and Goals
As a Senior Account Executive at Gen, you’ll drive revenue growth by building relationships with financial clients, focusing on both new business and upselling opportunities. Reporting to the EVP of Media & Strategy, you’ll lead high-impact client engagements, educate partners on performance-driven solutions, and exceed quarterly sales targets. Your work will center on understanding client KPIs, delivering results, and identifying new opportunities through data sharing and strategic planning. You’ll collaborate cross-functionally to ensure flawless execution and stay ahead of digital trends to fuel continued growth.
Objectives
Build and manage a book of financial and related client revenue, consisting of both existing accounts and prospective clients to close and onboard.
Meet and exceed quarterly revenue targets through consistent new sales and upselling activities.
Conduct regular client-facing interactions including calls, office visits, lunches, networking, and educational meetings with top ad agencies and brands.
Educate prospective clients on direct response, customer acquisition, content, and sponsorship opportunities.
Ensure client satisfaction by deeply understanding KPIs, driving goal achievement, and maintaining compliance.
Drive forward planning, encourage data sharing, and identify new opportunities to support CTI performance.
Maintain accurate records of all accounts, opportunities, and prospects in Salesforce per team standards.
Work closely with Sales Operations to delegate tasks, allowing you to focus on growth and strategic goals.
Negotiate increases in client budgets by proposing new initiatives, products, and optimizations.
Collaborate with Sales Ops and Product teams to develop new strategies, leveraging creative and landing page testing.
Stay ahead of digital trends and lead internal and client education efforts on digital strategy, mobile, and technology.
Facilitate onboarding of new clients.
Stay informed on product updates, industry pricing, and competitive trends across display, mobile, and digital sales.
Represent the company at client meetings, industry events, and conferences as needed.
Monitor and analyze campaign performance reports, providing clients with actionable insights and recommendations.
Coordinate with technical, legal, tracking, trafficking, compliance, and creative teams to ensure smooth execution.
Competencies
- 5+ years of experience in sales or account management, specifically within the ad tech, digital media, or digital marketing industry.
- Proven track record of selling performance-based digital media, particularly to financial brands and companies aiming to reach audiences interested in personal finance and wellness.
- Deep understanding of the financial services landscape and performance-driven marketing.
- Strong client relationship management skills with a focus on long-term partnerships.
- Excellent communication, negotiation, and presentation skills.
- Proficiency with Salesforce and other sales enablement tools.
- Ability to thrive in a fast-paced, goal-oriented environment.
- Bachelor’s degree required.
- Willingness to travel when needed
Benefits
At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
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