Regional Marketing Manager – NV

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor’s “Best Places to Work”.

Location

Las Vegas, NV (Hybrid; mainly Onsite)

About the Role 

The Nevada based Marketing Manager develops and implements marketing strategies that drive the success of the BetMGM mobile and retail business across the entirety of the Las Vegas valley.  The primary focus of this role will be rooted in execution - working closely with the MGM Resorts corporate and property marketing teams to integrate and activate the BetMGM brand throughout the 9 strip based properties in which BetMGM operates retail sportsbooks.  This role will require regular weekly visitation to each of the physical Las Vegas property and sportsbook locations to ensure brand standards are continuously upheld and that the marketing communication materials on display represent alignment with current company initiatives and strategic focal points. 

The Marketing Manager will cultivate and maintain a strong, productive collaborative relationship with not only all verticals of the BetMGM organization, but with counterparts at MGM Resorts International as well as a variety of different external vendor and partnership contacts.  Through leveraging a combination of these relationships, this role will also be responsible for identifying, developing, executing and analyzing on and off property events and activations as the business needs dictate/demand. 

Responsibilities 

• Fully maintain BetMGM’s highest level of brand standards through deployment of a variety of print and digital property marketing materials across the entire Nevada portfolio 

• Serve as the primary liaison for BetMGM to all MGM Resorts property and corporate team members 

• Work collaboratively across entire Regional Marketing department to ensure consistencies in the retail environment across jurisdictions 

• Coordinate with MGM property teams and other external partners to plan and execute BetMGM sponsored brand activations both on property and throughout Southern Nevada 

• Curate and execute marketing and event activation strategies aimed at maximizing mobile acquisition while adhering to all BetMGM, MGM Resorts and NGCB regulatory and compliance requirements 

• Work across multiple channels and customer touchpoints to ensure consistency in branding and varied messaging