Sr. Manager, Consumer Marketing

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

Ford’s Model E team is charged with delivering the company’s vision of a fully electric transportation future. Model e is customer-obsessed, entrepreneurial, and data-driven and is dedicated to delivering industry-leading customer experience for electric vehicle buyers and owners. You’ll join an agile team of doers pioneering our EV future by working collaboratively, staying focused on only what matters, and delivering excellence day in and day out. Join us to make positive change by helping build a better world where every person is free to move and pursue their dreams.

In this position... 

At Model e we are passionate about solving hard problems and delivering extraordinary solutions to change the world. We challenge competitors, bureaucracy, obstacles and even our own assumptions. We have zero tolerance for bias or personal agendas. We are swift and decisive, trusting the experts, believing the data, seeking out and listening to bold intuition – regardless of the source. We are insurgents, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed. 

This candidate will be a key, visible member of Ford Model e team working across all vertical areas of the Ford Model e business to develop integrated plans that will span multiple skill teams. 

This new role reports to the Head of Product Marketing and Strategy and has primary responsibility for the brand management and consumer marketing strategy for all in-market vehicle lines and future launches. The role will focus on establishing, monitoring and growing the overall market presence of Model e vehicles across the US Market to help bring consistency and efficiency while driving business results. Responsibilities include monitoring the market, creating integrated GTM strategies and plans, and aligning all internal and external communications and tactics to help achieve corporate, Model e and vehicle line objectives. 

What you'll do...

• Brand Management and Consumer Marketing for In Market Products
• Develop and execute brand management and consumer marketing strategies for in-market automotive products, ensuring alignment with overarching brand goals.
• Create go-to-market materials, messaging, and positioning tailored to different audiences to drive consumer engagement and dealer support.
• Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, Media Communications, and Integrated Services to ensure consistent messaging and value propositions across the customer journey.
• Champion the vehicle line brand strategy, ensuring alignment with the overall brand strategy and adherence across all communications.
• Lead the development of tools and resources to support the selling cycle and enhance sales efforts.
• Establish and oversee market and competitive monitoring to assess brand health and develop strategies to optimally position products with consumers.
• Manage integrated, multi-channel communications, coordinating with experts across employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, and events channels.
• Ensure alignment of messaging across all communications in collaboration with Marketing Communications and Media Communications teams.
• Work closely with business vertical leads in Vehicles, Software, Charging, Financing, and Service to establish campaign goals, targets, and KPIs, and develop integrated journey measurement strategies.

Product Launches:

• Spearhead the launch of new or updated vehicles by crafting compelling messaging, positioning, and a clear value proposition to captivate customers, media, and dealers, ultimately driving demand and achieving sales targets.
• Collaborate with leaders in Marketing Communications, Media Communications, Product Marketing, and Product Development to develop and execute omni-channel strategies that maximize reach and engagement across all platforms.

Experiences and Events:

• Direct the marketing and management of company and industry events, including trade shows, to enhance brand visibility and engagement.
• Lead the creation o