Senior Brand Manager

Wells Enterprises is looking for a Senior Brand Manager to drive growth of a $1B portfolio of brands in the US.  This role requires more than a traditional understanding of consumer insights, brand marketing and product development as it necessitates an expert leader of the full marketing process. It is imperative that this leader have a deep understanding of how to combine disparate consumer data points and derive meaningful insights.  The Senior Brand Manager develops the brand strategy and drives implementation through daily business management.  They will also have expertise in working with speed and agility with all cross-functional team partners.

Responsibilities Include:

• Development of strategies to drive long-term P&L improvement. Manages P&L to deliver annual plan.
• Leads execution of brand plan across assigned product portfolio.
• Creates annual and strategic brand plans.
• Leads development of 6P strategies within annual brand plan (product, place, price, promotion, people, process).
• Consumer insights: understand methods of research (both qualitative and quantitative) and immersion that result in clear, actionable consumer insights
• Empathy: own a deep understanding of the consumer situations, challenges and motivations that shape our core consumer’s behavior
• Strategic communication: make recommendations to bring vision, analytical rigor and focus to guide decisions and prioritization
• Sales partnership: participate in buyer meetings and the development of channel-led innovation opportunities
• Leads management of brand research projects. Ensures sensory standards are achieved across the portfolio.
• Responsible to develop innovation pipeline for 1-3-5 year plans and all concept validation.
• Leads all initiatives in collaboration with sales to execute brand plans with targeted customers. Customer-facing and provides Marketing support in strategic customer calls.
• Supports cross-functional Product Core Team.

• Bachelors degree required, preferably in Marketing or Sales. MBA preferred.
• 5-7 years of Marketing experience required or combination of MBA and experience.
• 5+ years of experience developing and commercializing new products
• Strong written and verbal communication including expertise in concept writing
• Ability to influence decisions with cross-functional stakeholders
• Track record of building teams, creating positive culture and ways of working and fostering experimentation
• Comfortable working in ambiguity and able to bring strategic thinking to undefined areas and opportunities
• Demonstrated ability to identify insights that have led to ideas and resulted in winning products
• Possesses critical thinking and decision making skills. Problem solving skills, functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation. Strong attention to detail and excellent organizational skills.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis