VP, Commerce

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. 

Job Description

As VP, Commerce, you are responsible for leading a portfolio of digital accounts towards stated client/company objectives as well as helping build the commerce strategies and consulting capability in Zenith’s Commerce Practice. The work will focus on establishing and providing thought leadership to our clients and establishing best practices and process to help our client’s transform their commerce strategies.

This role is ideal for a true digital or eCommerce polymath rather than single-field expert. You’ll be responsible for delivering and supervising complex strategies, which require seeing the bigger picture on developing areas and incorporating this into strategic recommendations from various areas of the Marketing and eCommerce ecosystems.

 Responsibilities:

·      Reporting or authoring strategic POVs and presentations on Commerce Trends, leading training events, and commerce summits.

·      Providing a point of connection for our clients and teams Publicis Media Commerce team, partners/suppliers and retailer media networks in order to provide better access to strategies, reporting, and innovation opportunities (betas).

·      Connecting clients to Zenith Commerce and Publicis Media Commerce thought leadership, training, and workshops.

·      Consulting Strategy and Digital Investment teams on Commerce opportunities within upper-funnel investments and strategies.

·      Sharing POV responses and timely news/updates/announcements.

·      Quarterly reporting on competitive and/or category trends with retailers and partner access.

·      Collaborating with the client teams to develop strategies focused on: client planning, content strategy and development and other online activities, commerce analytics and digital technologies

·      Develop unique approaches to e-commerce and linking media to sales (through online or offline data)

·      Identify new areas of eCommerce opportunities beyond current organizational thinking that enables our clients to win in commerce

·      Identify data sources, partners and technologies that are relevant to build top notch clients strategies

·      Assist driving thought leadership and Commerce Practice visibility internally through agency training and events

Qualifications

·      Bachelor’s degree

·      10+ years’ experience in online advertising

       3+ years (paid search, e-commerce, and Amazon Marketing Services), ecommerce, or digital/shopper marketing.

·      Deep knowledge of commerce ad platforms including but not limited to, Amazon, Walmart, Target, and Criteo

·      Strong understanding of current, Omni channel shoppers, especially in comparison to offline purchase – customer journey, path 2 purchase, shoppers motivations and barriers

·      Excellent presentation, business writing, and communication skills (written and oral) and the ability to transmit this across different level stakeholders

·      Relevant years of digital marketing, search engine, ecommerce, and/or retail marketing preferred

·      Strong proficiency in PowerPoint and Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range:  $153,000 - $210,000 annually.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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