Director of Sales and Marketing

JOB TITLE: Director of Sales and Marketing
DEPARTMENT: Sales
LOCATION: Remote
REPORTS TO: Chief Operating Officer

POSITION PURPOSE:

The Director of Sales and Marketing is a strategic leadership role responsible for driving the commercial
success of DigitalOptometrics through development and execution of high-impact sales and marketing
strategies. This individual leads all aspects of business development, client acquisition, brand
positioning, and marketing operations, targeting growth across optical retail, ophthalmology, and
healthcare provider markets. This role oversees both the sales and marketing functions, builds and
mentors a high-performing team, and works closely with cross-functional leadership to expand the
company's national footprint and influence.

JOB DUTIES AND RESPONSIBILITIES:

• Leads the development and execution of a comprehensive sales strategy focused on client
  acquisition, revenue growth, and market expansion.
• Builds, manages, and mentors a B2B sales team, setting performance goals and ensuring
  achievement of revenue and growth objectives.
• Owns the design and implementation of multi-channel marketing strategies to drive brand awareness
  and generate qualified leads.
• Collaborates with executive leadership to identify new addressable markets and develop tailored go-
  to-market approaches.
• Manages CRM usage, reporting structures, and sales pipeline development to ensure visibility,
  accountability, and data-driven forecasting.
• Fosters and maintains long-term relationships with key accounts and strategic partners to support
  retention and expansion.
• Oversees external marketing partners, including agencies and consultants, to execute digital
  campaigns, branding, and product messaging.
• Develops and refines product positioning, messaging, and market differentiation strategies aligned
  with customer segments.
• Represents the company at trade shows, industry events, and conferences to promote brand visibility
  and capture market insights.
• Partners with Operations teams to ensure alignment between market strategy and service capabilities.
• Monitors market trends, competitor activity, and client feedback to adjust tactics and support
  business growth.
• Drives continuous improvement in sales processes, team training, and marketing execution to
  maximize impact and scalability.
• Performs additional duties as assigned, as this list does not reflect all responsibilities of the Director
  of Sales and Marketing.

QUALIFICATIONS:
Competencies:

• Strong strategic thinking and business development acumen.
• Proven ability to lead and motivate high-performing sales and marketing teams.
• Exceptional written and verbal communication skills.
• Ability to develop and manage cross-functional relationships with internal and external stakeholders.
• Results-oriented with a track record of meeting or exceeding sales and marketing goals.
• Comfortable operating in a fast-paced, growth-stage environment.
• Adaptable, resourceful, and proactive in addressing challenges and opportunities.
• Committed to upholding ethical standards and representing the company professionally.
• Possess a strong commitment to a team environment while working well with others, which includes
  treating employees, clients, and anyone else necessary with respect and dignity.
• Professional, reliable, and adaptable to changing priorities and client needs.

Skills:

• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Strong data analysis skills for sales pipeline management, performance tracking, and ROI measurement.
• Experience with digital marketing channels, campaign execution, and lead generation.
• Deep understanding of healthcare B2B sales and provider decision-making dynamics.