CDI - Global Brand Equity Manager - Nurishh (H/F)

<p>The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.</p> <p> </p> <p>Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!</p> <p>Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!</p> <p>#IWorkForAllForGood</p> <p> </p> <p><em>As part of its social policy, the Bel Group is open to all skills and is committed to a voluntary and sustainable disability policy. </em></p> <p> </p> <p> </p> <p>LOCATION &amp; REPORT</p> <ul> <li> <p>Based in Suresnes</p> </li> <li> <p>Permanent Job contract</p> </li> <li> <p>Reporting to Global Nurishh Director</p> </li> </ul> <p> </p> <p>MAIN DUTIES</p> <p><br/> The Nurishh global Marketing team is actively searching for a Brand Equity Manager.</p> <p> </p> <p>Nurishh is Bel new global 100% Plant-based core brand, launched in 2020, in European &amp; North American countries. Our purpose: be the proud sponsor of a joyful food transition by accompanying people in their creative journey of discovery to plant-based cheese alternatives.</p> <p> </p> <p>The Global Marketing team is responsible for building Positive Brands: defining the Global Vision and Ambition, developing the long-term strategy to build a global positive brand with a strong purpose delivering major initiatives like brand universe &amp; packaging design, equity communication campaigns, global activations, CSR strategy and innovation / renovation strategy.  </p> <p> </p> <p>As the Brand Equity Manager, you will report to Nurishh Global Equity Director, contributing to the Brand image, value, positioning and strategy, and more precisely:</p> <ul> <li> <p>Actively participate in the definition of the global brand strategic fundamentals <em>(Communication strategy, New Equity Campaign, Portfolio, ….)</em></p> </li> <li> <p>Lead the brand IMC, Always On &amp; E-COM strategy.</p> </li> <li> <p>Lead the brand communication execution &amp; deployment.</p> <ul> <li> <p>Manage the creative development &amp; production of assets for the communication campaign</p> </li> <li> <p>Coordinate Brand communication campaigns deployment &amp; localization with internal &amp; external partners.</p> </li> <li> <p>Ensure the IMC global strategy implementation &amp; local adaptation.</p> </li> </ul> </li> <li> <p>Track competition, Nurishh activations performances and recommend optimizations</p> <ul> <li> <p>Lead &amp; coordinate trends listening, monitoring &amp; inspiration with Brandwatch &amp; partners’ data</p> </li> <li> <p>Lead performances collection with datorama</p> </li> <li> <p>External Agencies coordination &amp; management</p> </li> </ul> </li> <li> <p>Support global Brand &amp; local Marketing teams being the brand perfect execution guardian.</p> <ul> <li> <p>Ensure brand visual identity integrity @ global and local on all our touchpoints</p> </li> <li> <p>Support global INNO/RENO team on dedicated project (Inno designs &amp; COM° tooklit / SRP execution)</p> </li> <li> <p>Support local marketing teams on Equity &amp; IMC strategy implementation, assets localization, tools management…</p> </li> <li> <p>Implement local creative follow-up monitoring &amp; maximize best practices exchange and information sharing.</p> </li> <li> <p>Animate local Nurishh communities: <em>Webinar, BBH, SharePoint, Inspiration sharing</em></p> </li> </ul> </li> </ul> <p> </p> <p>PROFILE</p> <p> </p> <ul> <li> <p>Minimum 4 years experience in Marketing, IMC, Communication, Media</p> </li> </ul> <ul> <li> <p>Track record in multi-cultural environment or high ability to listen, understand &amp; adapt to foreign cultures</p> </li> <li> <p>Strong project management &amp; organization skills, very structured person</p> </li> <li> <p>Excellent communication skills (both oral &amp; writing)</p> </li> <li> <p>Collaborative assertive relationships builder</p> </li> <li> <p>Autonomous while being strong team player</p> </li> <li> <p>Digital &amp; media expertise – agencies experience would be a plus</p> </li> <li> <p>Fluent in English is a must, French is nice to have</p> </li> </ul> <p> </p> <p> </p> <p>If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.</p>