Vice President, Destination & Resort Marketing

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

The Vice President Destination and Resort Marketing is responsible for brand strategy that drives visitation across the resort network, fuels Lift Ticket, Food & Beverage (F&B), and Hospitality revenue and leverages external partnership activations to deliver the guest experience at all Vail Resorts properties. The ideal candidate is currently a VP level with 12+ years of marketing experience in Hospitality, Travel and Leisure industry, as well as expertise in building and supporting revenue generating strategic partnerships that drive visitation. This leader should have a proven track record of leading a large team in a matrixed organization demonstrating drive, ambition, business acumen, and emotional intelligence. 

 

This leader has strong business acumen and a deep understanding of brand positioning and analytics, leveraging insights to shape the brand strategies and tactics to influence guest visitation as well as creating a differentiated experience for guests at our resorts. This leader will create a data-driven approach to destinations and resorts, that creates an emotional connection with guests to drive visitation, long-term loyalty and achieve business results for Vail Resorts.   

 

Reporting to the Chief Marketing Officer (CMO), this Vice President role will be responsible for the following:

• Drive visitation to our resorts
• Leverage a centralized model to scale resort, F&B and Hospitality marketing, as well as differentiated guest experience at our resorts
• Leverage analytics to understand the guest behavior drivers and motivators to achieve a material impact on the business
• Launch go-to-market including segmentation, targeting, personalization, test and learn

 

Essential Job Responsibilities:

• Brand Strategy: Develop and execute a data-driven brand strategy for destination and resort that will influence guest behavior before, during and post visit to drive loyalty 
• Centralized Business Model and Process: Achieve growth through brand marketing solutions that are scalable across Vail Resorts properties and products.
• Analytics: Leverage first party data to understand guest behavior, predict guest behavior and influence guest behavior.  
• Financial Analysis & Business Acumen: Understand the drivers of the business, set budget expectations, forecast, and adjust action plan based on key drivers. Lead capital and expense recommendations to achieve vision.
• Go To Market: Create guest-centric go-to-market processes, that achieve growth through personalization
• Test & Learn: Create hypotheses and test plans based on data and insights.
• Integration: Integrate data and go to market plans including website, guest research, content, CRM, media.
• Innovation: Develop strategies and innovation plans to achieve business objectives.
• Partnership: Establish new external Strategic Alliances partnerships that align with our Mission.
• Team Leadership & Development: Serve as a leader on the CMO’s Leadership Team, working closely with other leaders to achieve priorities for Vail Resorts’ strategic growth priorities through others
  • Proven track record for building high performing teams
  • Agility with ambiguity and change
  • Demonstrates a high-level of emotional intelligence

 

Skills / Attributes:

• High Potential Talent: