SVP, Marketing - Enterprise Brand Strategy & Activation

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

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Job Description Summary

With the customer always top of mind, our Marketing professionals work in a culture that fosters new ideas, translates marketing strategies into creative content, development, and delivery. If you are always ready to innovate, drive improvement and can thrive in a constantly evolving environment, we want to know more about you!

The Senior Vice President, for Marketing’s Enterprise Brand Strategy & Activation will ensure Nationwide’s brand and reputation are effectively managed on behalf of the enterprise and its businesses through strategic planning and effective in-market execution across multiple channels. You will lead teams responsible for brand strategy, creative development, channel execution and in-market performance of all branded content. You’ll serve the needs of the enterprise and all businesses, including national advertising, paid media, enterprise digital assets, sports / sponsorship activations, diverse & cause marketing, public relations and enterprise-wide internal communications. Your team will support all groups within marketing, as well as other areas throughout Nationwide including HR, Technology, etc. As a member of Marketing Cabinet, you are responsible for contributing to our marketing strategic direction and ongoing executive decision making and management.

Job Description

Key Responsibilities:

• Leads development of Nationwide’s brand strategy and ensures its effective expression throughout a broad range of creative executions and channels including creative development, advertising, digital tactics, paid / owned media, public relations, sponsorship activations, diverse and internal associate communications.

• Leads collaboration with other Marketing Cabinet members and business leaders to ensure brand strategy, creative execution and channel performance deliver on desired enterprise and business unit goals.

• Partners with the Chief Marketing Officer (CMO) and Marketing Cabinet in the development and execution of the overall marketing strategy.  

• Determines how to bring the brand to life across all distribution channels enabling competitive prices, driving intermediary recommendations, and fueling brand choice.

• Creates highly collaborative partnerships across all Marketing functions.

• Identifies, develops, leads and manages talent. Builds a world class organization, including: talent management and coaching, building technical Marketing expertise.

• Leadership and management of team of associates including performance management, salary planning and administration, training and development, workflow and organization planning, hiring and placement, and disciplinary actions for direct and possibly indirect reports.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to EVP, Chief Marketing Officer. Leads a team of approximately 7 direct reports at the VP, AVP, and Sr Consultant level and an indirect team of over 200 associates.  

   

Typical Skills and Experiences:    

  

Education:  Bachelors Degree strongly preferred, MBA preferred.   

 

License/Certification/Designation:  Requires Series 6, Series 26 license to be obtained within 120 days of hire.  

  

Experience