Senior Media Strategist

Company :

Highmark Health

Job Description : 

JOB SUMMARY

This position is responsible to creates and manages paid media initiatives based on business objectives and goals. This position requires an individual who is curious, courageous and confident. This role works in a fast-paced environment with many ongoing projects and tasks. This position is expected to think strategically and critically while developing an understanding of the big picture, but must also being able to zero in on and handle the details. This role must understand that paid media is a science + art; and that there needs to be fluidity in the use of data, science, and math, but also creativity with a comfort level of living in discomfort, the grey, and an ever-evolving space. 
 

ESSENTIAL RESPONSIBILITIES

• Participates in development and execution of strategic paid media efforts to advance, acquisition, retention, and engagement objectives for business-to-business audiences, business-to-consumer audiences, providers, products and services.
• Leverages evergreen paid media principles as well as programmatic automation and media/marketing technology to advance targeting capabilities, cost efficiencies and business results; have a deep grasp of the use and measurability of traditional, digital and emerging paid media channels and tactics such as, but not limited to: linear TV, terrestrial radio, print/direct mail, out-of-home/place-based advertising, connected TV/OTT, digital audio, display, social and SEM.
• Gathers, utilizes and analyzes research and data to decide on how to iterate, test and optimize paid media functionality.
• Constantly collaborates with internal team members (marketing strategy, creative strategy and services, analytics, insights, etc.) and external team members (agencies, platforms, vendors) to yield strategic and effective paid media programs.
• Contributes to paid media thought leadership and expertise when in communication with stakeholders on key initiatives.  Provides strategic narrative and strong point of views to paid media activity.  
• Creates strong working relationships with counterparts within immediate day-to-day team. Stays connected to other Media Team members and finds synergistic paid media strategies across all lines of business. 
• Other duties as assigned or requested.

EDUCATION

Required

• Bachelors in Any field of study 

Substitutions

• 4 years of relevant experience

Preferred

• None

EXPERIENCE

Required

• 5 years of Related progressive experience in the area of specialization including experience in leading projects of varying size and complexity.
• Agency experience preferred.

Preferred

• Professional experience using technology, tools, and AI in a Marketing function.

SKILLS

• Understanding of paid media including forecasting/budget management, planning, execution, analytics, agile optimization
• Ability to multi-task and manage multiple deliverables simultaneously
• Critical thinking
• Attention to detail
• Lean forward attitude in improving work product as well as workflow/processes.
• Desire to follow direction and processes, but remain flexible and open-minded.
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• None

Language (Other than English):

None

Travel Requirement:

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- based

Teaches / trains others

Frequently

Travel from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Rarely

Lifting: 10 to 25 pounds

Rarely

Lifting: 25 to 50 pounds<