Core Responsibilties & Impact: This is a strategic marketing role focused on building and executing programs that drive measurable business outcomes – including pipeline coverage, deal velocity, and segment revenue. The right candidate thinks and operates as a marketer first, with the commercial instincts to connect every initiative back to growth.

1. Demand Generation & Pipeline Marketing

• Own pipeline creation strategy and execution for the cybersecurity services segment, from targeting through handoff to sales.
• Build and optimize multi-channel campaigns (digital, events, email, partner, and outbound support) to create marketing-sourced and influenced pipeline.
• Measure, forecast, and improve funnel conversion and deal velocity, tying activities directly to segment revenue goals.

2. GTM Strategy, Messaging & Market Intelligence

• Define and continuously refine ICP, personas, and segment positioning across the vertical(s) the company serves.
• Lead competitive intelligence and market messaging frameworks, translating technical capabilities into outcome-oriented narratives aligned to compliance and risk-reduction drivers.
• Partner closely with product marketing, delivery, and sales leadership to align GTM priorities, support new offering launches, and bring segment-level market intelligence into positioning decisions.

3. Marketing-Led Sales Enablement

• Create persona- and stage-specific enablement bundles (decks, one-pagers, talk tracks, short videos, email sequences) that support both technical and non-technical sellers.
• Develop battlecards, competitive matrices, and objection-handling frameworks for key competitors and alternatives (status quo, in-house, etc.).
• Support cross-sell motions across the full portfolio by designing campaigns and enablement that help legacy reps and acquired sellers confidently introduce cybersecurity services into existing accounts.
• Use buyer insights, campaign performance data, and regular feedback loops with sales leadership to continuously improve enablement effectiveness and shorten time-to-close.

4. Acquisition & Brand Integration

• Align brand and segment strategies across acquired entities to reduce GTM fragmentation while preserving differentiated strengths.
• Standardize ICPs, personas, messaging, and core campaign motions so that pipeline can be reported and managed consistently across the portfolio.
• Support consolidation of marketing systems, data sources, and reporting in partnership with RevOps and IT, improving data quality and PE-readiness.

Success Metrics

• Marketing-sourced and influenced pipeline and segment revenue (targets set jointly with Business Manager).
• Funnel conversion rates (lead ? MQL ? SQL ? opportunity ? contract) and pipeline velocity.
• Win rate improvement and average deal size in the target segment(s).
• Sales adoption and usage of enablement assets (by team and by rep).
• Progress toward unified reporting, standardized funnel definitions, and consistent GTM motions across acquired brands (PE diligence-ready).

MINIMUM QUALIFICATIONS: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Experience:

• 7–10+ years in B2B marketing with a demonstrated focus on demand generation, integrated campaigns, and pipeline contribution in long-cycle, high-consideration environments (ideally cybersecurity, managed services, or adjacent IT services).
• Proven ability to design and execute integrated campaigns that generate and influence pipeline, not just leads.
• Track record of operating both strategically and tactically as a “player-