Account Based Marketing Manager

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Job Description:

Are you a strategic marketer who loves to drive measurable results and unlock massive growth opportunities? We are looking for a high-impact Account Based Marketing Manager to join our dynamic Digital Marketing team within the Mainframe Software Division at Broadcom. This role is a unique opportunity to own the full lifecycle of highly personalized, account-centric campaigns for our strategic accounts. 

This position is perfect for a self-starter who thrives on both strategic thinking and hands-on execution. You will be a campaign architect and a digital marketing executor—leading the strategy while rolling up your sleeves to implement creative, multi-channel tactics that deliver measurable results. If you are collaborative, goal-driven, and ready to make a significant impact in a fast-paced, in-office environment, we want to hear from you.

What You'll Do:

As the ABM Manager, you will be the driving force behind our account strategy, focusing on personalized engagement and measurable success:

• Own the Campaign Lifecycle: Drive end-to-end ABM campaign development and execution, from initial strategy and component creation to execution, measurement, and reporting.

• Be a Cross-Functional Leader: Partner closely with Product Marketing, Creative, and Digital Channel leads to develop and execute multi-channel strategies, including emails, webinars, events, digital advertising, and more.

• Creation of High-Impact Assets: Assist in building and test compelling campaign deliverables, such as infographics, banner ads, social posts, landing pages, and email copy.

• Ensure Operational Excellence: Manage and communicate a clear campaigns calendar, ensuring timely execution of all tactics and effective actioning of all leads.

• Focus on ROI: Track and optimize campaigns to ensure high ROI. 

• Leverage Data for Growth:  Work with team members to report on defined KPIs in real-time. Use deep data analysis and industry best practices to identify insights and continuously optimize programs for target accounts.

• Manage Creative Partners: Oversee external creative agencies to deliver high-quality design assets.

Minimum Requirements:

• 12+ years of related marketing experience, with a minimum of 2 years dedicated to Account Based Marketing (ABM).

• A Bachelor’s degree in Engineering, with a concentration in Marketing or a related field, is preferred.

Ideal Skills & Mindset:

• Strategic & Innovative: Expert knowledge of marketing campaign best practices, real-time content marketing, and digital/social marketing. The ability to continually innovate and orchestrate complex, moving parts.

• Collaboration & Project Management: Exceptional project management skills and proven experience collaborating effectively within a cross-functional team, particularly with an enterprise sales organization.

• Driven & Resourceful: Highly organized, process-oriented, self-directed, and resourceful.

• Resilience: Adaptable and calm in high-stress, tight-deadline situations, with patience in the face of changing priorities.

• Communication Power: Excellent writing, editing, communication, and presentation skills—you can articulate complex ideas clearly and persuasively.

• LinkedIn Expertise: Knowledge and experience using LinkedIn as a B2B channel is a huge plus.

• Time Management: Excellent skills in managing your time and priorities to meet deadlines.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $123,800 - $220,000 

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance