Director of Sales-North

Description

Manage all sales and sales-related functions for Betco Sales including sales strategy, forecasting, sales training, territory management, performance goals, people development and P&L.

Must live in one of the following cities or within 50 miles of a major airport: Philadelphia, PA; NYC Metro Area; Boston, MA; Baltimore, MD; Washington D.C.; Pittsburgh, PA; Cleveland, OH

Requirements

• Responsibilities include developing and executing all key growth sales strategies, tactics and action plans required to achieve Betco financial targets.
• Ability to understand and execute complex business issues and help Regional Sales Directors view their business strategically.
• Critical business thinking is required to achieve sales objectives and fiduciary responsibilities of the organization.
• Achieve the annual sales plan by executing the programs to support the Market focus of Distribution and end users.
• Ensure use of Salesforce.com and utilize key insights to develop pipelines and improve processes.
• Develop, implement, and manage compensation programs for proper alignment with sales strategy.
• Develops the Route to Market Strategy for the geography, inclusive, but not limited to, alternate channel strategies, new distribution additions, and contractors.
• Responsible for executing the promotional programs delivered by Marketing to the sales organization.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Ability to represent the organization at a variety of industry and non-industry events and serve as “face of the company”.
• A track record of consistently exceeding sales quotas and targets for a minimum of 5 years.
• Ability to travel extensively-50%.
• Utilize Salesforce to enter activity to include End User sales calls, Target End User activity, Call and Result, Distributor and End user feedback, and Competitive Information.
• Manage T&E budgets.

BEHAVIORAL CAPABILITIES: 

Market Expertise: Possess a deep understanding of the wood floor coatings industry landscape, trends, and competitive forces. Use this knowledge to guide decision-making and strategies.

Channel Partner Relationships: Cultivate and maintain relationships with key channel partners, ensuring strong collaboration and support for our products.

Sales Team Leadership: Motivate, challenge, and lead the sales team to exceed targets. Provide guidance, coaching, and support to enhance their performance.

Brand Growth: Collaborate with your direct reports to develop new business opportunities with both sport and wood flooring contractors. Drive brand growth through innovative sales strategies.

Integration of Initiatives: Develop and execute strategies that effectively integrate both Betco and Basic Coatings initiatives to boost market share in the wood floor coatings segment.

Future Growth Strategy: Develop plans for leveraging our team's expertise as concrete flooring experts, exploring new market opportunities.

Strategic Thinking: Develop and implement a strategic vision for aggressively growing profitable revenue in the wood floor coatings industry.

EDUCATION and/or EXPERIENCE: 

• Bachelor’s degree in business with emphasis in sales or marketing
• 5 - 7 years of managerial experience
• Proven track record of success in sales leadership, preferably in the wood floor coatings or related industry.
• Strong industry knowledge and the ability to keep up with evolving market trends and technologies.
• Exceptional leadership, motivation, and coaching skills to inspire and drive a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• Proactive, strategic thinker with a strong problem-solving ability.
• Results-oriented and driven to exceed sales and revenue targets.

REQUIRED SKILLS:

• Must be proficient with Microsoft Office Programs
• Strong understanding of multi-channel selling strategies
• Knowledge and experience in consultative selling 
• Leadership experience in managing selling organizations 
• Proven performance management skills

PHYSICAL REQUIREMENTS:

• Travel
• Computer work for extended periods

Equal Opportunity Employer