SVP, Commercial

Job Description:

This is a senior leadership role within Amplifi. Implementing our strategic direction on who our major commercial partnerships should be and executing against those partnerships, as well as ensuring that everything we do is grounded in how we deliver better outcomes for advertisers. This position serves as a bridge between the tactical execution performed at the VP, Director level and the overarching strategic vision set by the EVP. The SVP will leverage extensive industry knowledge in video, local, audio, outdoor, digital, etc. to identify and secure valuable partnerships, enhance revenue generation, and contribute to the broader organizational goals. 

The SVP is expected to have a strong working knowledge of the media space and tools, as well as the finance and compliance processes inherent in a principal media and/or proprietary/value solution company, in particular pricing strategy, principal trading/buying and yield management. As a senior position within the regional and global commercial community, experience leading a commercial, sales, or trading division is preferred – as well as a track record in having managed a budget and a media or business portfolio. 

Working alongside counterparts in the dentsu organization, the SVP is expected to take part in larger areas of agency development – aiding new business, collaborating across teams, and participating in dentsu learnings. This role is a step toward greater leadership within the network.

Key Responsibilities: 

Strategic Execution: 

• Collaborate with the EVP to define and implement the annual commercial strategy, ensuring alignment with organizational goals and the overall trading vision. 

• Drive the identification, negotiation, and activation of high-impact commercial partnerships, working closely with media owners and industry stakeholders. 

• Develop a robust pipeline of commercial opportunities, supporting the region’s ambitious growth targets and financial performance. 

Commercial Excellence: 

• Monitor and analyze market trends and patterns to uncover strategic revenue opportunities that align with client needs and organizational capabilities. 

• Ensure effective execution of the commercial strategy by providing direction and support to other key internal teams. 

Team Development and Leadership: 

• Mentor and guide VPs, Directors and team members, promoting professional growth and development while ensuring high performance. 

• Oversee performance management processes for the commercial partnerships team, providing constructive feedback and support for career advancement. 

• Cultivate a collaborative environment that encourages open communication, creativity, and accountability. 

Client & Internal Relationships: 

• Build and maintain strong relationships with key agency & media partners, serving as a trusted advisor in negotiations and partnership discussions. 

• Collaborate with internal teams to align commercial efforts with client objectives, ensuring seamless delivery of services and solutions. 

• Participate actively in new business initiatives, contributing strategic insights and leading presentations as needed. 

Communication Skills: 

• Articulate the commercial strategy clearly to internal and external stakeholders, ensuring alignment and understanding at all levels. Through verbal, written and process execution.

• Develop compelling presentation materials that effectively convey insights, recommendations, and value propositions to clients and leadership. 

Experience/Skills: 

• 15+ years of experience in the media industry (sales or agency), with a proven track record in partnership development and revenue generation. 

• Strong negotiation skills with experience managing multi-million-dollar deals and complex partnerships. 

• Demonstrated ability to balance strategic vision with operational execution, ensuring client-centric outcomes. 

The annual base salary range for this position is $164,450-$250,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.