Sr. Manager, Marketing Technology Strategy

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. 

Why Join Us? 

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. 

Introduction to team 

The Traveler Engagement and Loyalty team builds relationships with travelers, driving engagement and loyalty by providing value to them through ownership of the loyalty program, credit card/gift card, and targeted CRM.

The marketing technology strategy role will act as a strategic advisor to our Traveler Engagement senior leadership and be responsible for driving the marketing technology vision and strategy, partnering closely with Product, Engineering, Data Science, and Analytics teams to translate our evolving goals and business needs into technology products.

In this role, you will:  

• Act as a strategic advisor to senior leadership for topics related to our Marketing Platforms, providing insights and recommendations to support evolving goals and business needs.

• Be responsible for driving the Marketing Technology vision and strategy, to translate Marketing's technology needs into measurable business outcomes.

• Partner closely with Product, Engineering, Data Science, and Analytics teams to co-design and implement scalable architectural solutions tailored to business and end-user needs.

• Lead discovery sessions with stakeholders to understand business needs, goals and pain points, that allow us to collect, define, and refine future capability sets to empower marketers to build personalized, powerful communications.

• Define technical requirements needed to support solution implementations and act as expert advisor to our Product and Engineering teams for marketing operations and technology.

• Support an environment of digital innovation and best practice, ensuring the use of technologies for the benefit of stakeholders and members.

Experience and qualifications: 

• You have at least 8 years of relevant experience in Marketing, Product, or Growth teams, with a deep understanding of Marketing Technology, especially CDPs, CRM tools and Marketing Automation Platforms.

• You have extensive experience working with enterprise-level CRM and Marketing Automation Platforms and a strong technical understanding of how those platforms work and integrate with additional internal and third-party tools, including the relevant data concepts (APIs, JSON, ETLs, etc.)

• You are solutions-oriented, proactive, and adaptable, and have a proven track record of managing and delivering technical projects, including complex migrations.

• You have an outstanding ability to think creatively and enjoy working on complex problems and excel at navigating ambiguity and collaborating with cross-functional stakeholders to deeply understand and solve business challenges, synthesizing complex ideas into actionable recommendations.

• You are a strategic negotiator with cross-functional partners and have a proven track record in being able to influence without authority.

• You have excellent verbal and written communication skills and are confident in presenting technical concepts clearly and concisely to both technical and non-technical stakeholders.

• You thrive in high-impact, fast-paced, cross-functional environments and consistently drive impactful business outcomes while prioritizing customer experience in decision-making.

• You have hands-on experience with Salesforce suite of products - Marketing Cloud, Data Cloud, etc as well as other well know marketing tools such as MovableInk, Adobe and Tableau (or similar).

• You have expertise in programming languages such as SQL, JavaScript, and HTML/CSS.

The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on o