Customer Stories Lead

About the Team

Miro is the leading visual workspace for innovation and is used by over 90 million people worldwide. Our Marketing team is dedicated to telling the Innovation Workspace story to the world, showcasing how Miro enables teams to bring their products and services to market faster. We're building a customer marketing function that transforms our most successful customers into powerful advocates who amplify our message and demonstrate real-world impact.

About the Role

We're looking for an experienced customer marketer who will establish and scale Miro's customer advocacy strategy. In this role, you'll build a world-class customer marketing program that generates compelling stories from our most successful customers—with particular focus on industry leaders across segments that showcase how Miro helps them succeed.

You'll work closely with our sales, customer success, community, and product marketing teams to identify, develop, and amplify customer stories across multiple tiers of engagement. From high-production videos to written testimonials and quick-turn content, you'll create an engine that consistently delivers compelling narratives aligned with our strategic campaigns and product priorities.

Critically, you'll design a holistic advocate experience that creates meaningful, ongoing value for participating customers—building lasting partnerships with our most vocal supporters. You'll develop a structured advocate program that provides multiple engagement opportunities tailored to customers' interests, whether that's speaking at Canvas (our flagship event), participating in our Customer Advisory Board, gaining early access to product features, or receiving recognition among their peers.

Your success will be measured by the growth of our customer advocacy program, the quality and impact of customer stories produced, advocate satisfaction and retention, and the influence these relationships have on our sales pipeline and customer adoption. This is a strategic leadership role that will significantly impact how we tell Miro's story in the market.

What you’ll do

• Develop and execute a comprehensive customer marketing strategy that aligns with Miro's business objectives and campaign priorities
• Design and implement a holistic customer advocacy program that creates ongoing value for participants through multiple engagement channels
• Create meaningful advocate experiences, including speaking opportunities at Miro events, CAB participation, exclusive networking opportunities, and recognition programs
• Build a scalable, multi-tiered content approach that maximizes the value of each customer relationship (videos, written stories, quick testimonials, templates), reducing lead time and maintaining quality
• Partner with sales leadership, customer success, and community teams to source potential customer advocates and manage the pipeline of stories
• Collaborate with product marketing, campaign leads, and channel owners to ensure customer stories showcase the right use cases, product capabilities, and are positioned to reach the right audiences on each channel
• Work cross-functionally with creative teams and agencies to produce high-quality content that meets brand standards
• Develop frameworks to measure and report on the impact of customer marketing initiatives (consumption metrics, influence on pipeline, advocate satisfaction, etc.)
• Build and lead a team of customer marketing professionals as the function grows

What you’ll need

• 8+ years of B2B marketing experience with at least 5 years focused on customer marketing, advocacy, or related functions
• Proven track record building and scaling customer advocacy programs that deliver measurable business results while creating genuine value for participants and structured advocate experiences including speaking opportunities, advisory boards, exclusive events, and other engagement channels
• Ability to build strong, authentic relationships with customer advocates, enterprise leaders, and executive stakeholders
• Experience developing customer stories across multiple formats (video, written, social, etc.) with demonstrable ability to extract compelling narratives
• Strategic mindset with the ability to align customer marketing initiatives with broader business and campaign objectives
• Strong storytelling abilities and exceptional writing skills
• Ability to influence and collaborate across sales, customer success, product, and marketing teams
• Strong project management skills with experience managing complex, multi-stakeholder initiatives
• Experience developing frameworks to measure the impact and ROI of customer mark