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Marketing Operations Lead
InDebtedUKRemotefull_timeVerifiedPosted 12 Jul 2023
About the role
About UsCommitted to making a difference, InDebted was founded to change the world of consumer debt recovery for good. We're disrupting a broken industry and creating a better way for businesses to recover debt - where the customer comes first.
We’re a global, digital first and customer-obsessed team of over 200 people, living and working across 5 key countries.
And we’ve also recently been named the AFR BOSS Best Place to Work! By focusing on the happiness and wellbeing of our people, we’ve created a truly flexible, purpose driven and engaging workplace. We’re all here with one shared vision - to remove barriers to financial freedom for all people.
About the role
This role sits within InDebted’s Growth function consisting of Marketing, Sales & Client Success. Reporting to the Head of Marketing & Communications, our Marketing Operations Lead will cover a broad remit from SEO to paid strategy to attribution, with a big-picture view of how it all comes together to drive pipeline & revenue.
If you’ve started your marketing career in any one of these areas within a B2B tech startup, but you’re looking to step into a broader strategic role, this role is the ideal opportunity for you. We’re looking for someone who has a deep appreciation for true demand gen and wants to play a key role in implementing strategy and engaging our audiences. With a clear vision for how we will drive marketing-sourced revenue in our next stage of maturity, this role will have a key influence on how we build and scale growth marketing.
At InDebted, you get a lot more than just a highly rewarding and exciting career, we also offer:
Flexible schedules - this role offers a four day work weekWork wherever - We’re a global team working in flexible locations - choose to work from home, in a co-working space, or a bit of both, or see where the role takes you Employee equity - Access to share options in something bigFlexible paid leave - We offer a trust-based leave model - choose when you take leave, how much you take, and what you take it forRemote work set-up - Once-off payment of $AUD750 or equivalent to help you create a working environment that supports your success and productivity.Uprise - Our EAP Provider supports your physical, social & psychological wellbeing
At InDebted, we respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to build better products and a better overall company. InDebted is an Equal Opportunity Employer.
Indebted is also a proud 2022 Circle Back Initiative Global Employer and we commit to respond to every applicant.
We’re a global, digital first and customer-obsessed team of over 200 people, living and working across 5 key countries.
And we’ve also recently been named the AFR BOSS Best Place to Work! By focusing on the happiness and wellbeing of our people, we’ve created a truly flexible, purpose driven and engaging workplace. We’re all here with one shared vision - to remove barriers to financial freedom for all people.
About the role
This role sits within InDebted’s Growth function consisting of Marketing, Sales & Client Success. Reporting to the Head of Marketing & Communications, our Marketing Operations Lead will cover a broad remit from SEO to paid strategy to attribution, with a big-picture view of how it all comes together to drive pipeline & revenue.
If you’ve started your marketing career in any one of these areas within a B2B tech startup, but you’re looking to step into a broader strategic role, this role is the ideal opportunity for you. We’re looking for someone who has a deep appreciation for true demand gen and wants to play a key role in implementing strategy and engaging our audiences. With a clear vision for how we will drive marketing-sourced revenue in our next stage of maturity, this role will have a key influence on how we build and scale growth marketing.
Role Responsibilities:
- Shape our marketing tech stack so that we can derive actionable insights across marketing attribution, channel performance, and pipeline reporting
- Accountable for data hygiene, list management, and administration of marketing automation and CRMs such as Salesforce
- Own end-to-end paid campaigns, measurement, and optimization. Your primary channel focus will be LinkedIn ads, with a goal of getting highly targeted, educational (ungated) content in front of our audiences. You will also have exposure to other paid marketing channels such as Google Ads
- Partner with our Growth Manager to identify & develop processes to improve inbound the end-to-end sales cycle, including sales enablement
- Understanding of on-page and off-page SEO strategies, with the ability to implement and direct best practices throughout our content
- Partner with the Content & Product Marketing Manager to launch webinars and other new content formats
- Champion a data-informed and sustainable approach to revenue generation within our team, while exploring creative ways to experiment
Must-Have
- Comfortable providing input across a broad remit, even if you have a specialist skill set in any of the above areas
- Experience working as part of a marketing team that has been accountable for revenue - not just mqls
Nice to Have
- Strong SEO skills, particularly SEMrush
- Hands-on paid experience, particularly LinkedIn ads
- Experience implementing hybrid attribution frameworks & tools
At InDebted, you get a lot more than just a highly rewarding and exciting career, we also offer:
Flexible schedules - this role offers a four day work weekWork wherever - We’re a global team working in flexible locations - choose to work from home, in a co-working space, or a bit of both, or see where the role takes you Employee equity - Access to share options in something bigFlexible paid leave - We offer a trust-based leave model - choose when you take leave, how much you take, and what you take it forRemote work set-up - Once-off payment of $AUD750 or equivalent to help you create a working environment that supports your success and productivity.Uprise - Our EAP Provider supports your physical, social & psychological wellbeing
At InDebted, we respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to build better products and a better overall company. InDebted is an Equal Opportunity Employer.
Indebted is also a proud 2022 Circle Back Initiative Global Employer and we commit to respond to every applicant.
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