Digital Marketing Specialist

Our client is a prominent player in the Direct-to-Consumer (DTC) and Business-to-Business (B2B) Oral Microbiome Testing industry, and are the makers of the first at-home Oral Health Test. They're searching for a creative Digital marketing specialist who can excel in email marketing, A/B testing, and crafting engaging content for their diverse customer base.

This full-time role operates during EST/PST time zones from 9 AM - 5 PM.

Key Responsibilities

1. Email Marketing Mastery:

• Use email marketing tools like Klaviyo, Emailify, and Revamp to create engaging.

• non-buyer and post-purchase email sequences.

• Write compelling email content that appeals to both DTC and B2B audiences, the

• the primary focus will be DTC.

• Optimize post-purchase emails to boost customer engagement and conversions.

2. A/B Testing Expertise:

• Apply A/B testing principles to improve email marketing strategies.

• Analyze A/B test results to make data-driven decisions to increase conversions and

  drive engagement.

3. Creative Content Development:

• Develop visually appealing and captivating email content.

• Simplify technical concepts for easy understanding, tailoring messages for DTC

• audiences.

• Create educational content for a weekly newsletter.

• Create content for Social Media.

4. Voice and Messaging:

• Maintain brand consistency in communication style and messaging.

• Adapt tone and content for DTC consumers and dentistry professionals.

5. Technical Skills:

• Basic proficiency in Canva/Figma or similar tools for designing email layouts and wireframes.

• Familiarity with copywriting best practices is advantageous.

Qualifications

• Proven experience in email marketing using platforms like Klaviyo, Emailify, or Revamp.

• Ability to design email flows and wireframes.

• Understanding of A/B testing principles and experience with data-driven decision-making.

• Basic proficiency in Canva/Figma or similar tools.

• Copywriting experience is a plus.

• Strong creative and aesthetic judgment.

• Effective communication skills for conveying complex concepts.

• Previous experience in crafting educational content for newsletters.

• Flexibility to adapt and switch between addressing DTC and B2B audiences.

• Interest in science, wellness, or previous experience with the medical or dental industry is

• beneficial.

Important Information:

• Resumes should be in English. Non-English resumes will not be evaluated.

• Applications without videos will not be considered.