Senior Director, Digital Strategy

Senior Director, Digital Channel Strategy

A career that makes a difference! 

RKD Group, a direct response marketing and advertising agency, is seeking a Senior Director, Digital Channel Strategy to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions. 

This Digital Channel Strategist will be responsible for creating and directing the execution of innovative strategies that address our clients’ specific needs and goals. The successful candidate will leverage their industry and channel expertise, and share knowledge with their fellow channel strategists across the organization, to develop comprehensive strategies, budgets, and revenue projections. They will also be responsible for leading or participating in client presentations.

The Digital Channel Strategist will lead digital strategy engagements for select clients and will work alongside other channel strategists and client partners to lead digital discussions with the client, develop presentations, create strategic plans, write strategic briefs, develop digital program projections and report back on program health.    

They will also be expected to contribute to enterprise-wide efforts to improve strategic planning and client program results and share those macro-findings with clients or client groups, where applicable.

Responsibilities and Expectations: 

The successful candidate will …

• Develop annual digital program plans and budgets.
• Present digital strategies to clients.
• Act as a subject matter expert in digital channels – email, SMS, website
• Present digital fundraising program solutions and results during client presentations that may be either virtual or in person. Traveling as needed is required for this role.
• Draft campaign strategy briefs for clients that will be shared with clients and used by account managers and operations team members to execute campaigns.
• Create case studies that showcase client success stories.
• Provide digital program reporting and analysis and draft strategic recommendations from the analysis.
• Ascertain and develop personal knowledge of various client technical platforms for appropriate use in execution of digital strategies.
• Participate on client teams that serve RKD’s nonprofit clients. This position may work with nonprofits serving animal welfare, rescue missions or other faith-based organizations, food banks, and other humanitarian organizations.
• Work closely with other department members serving the same client to facilitate projects through internal and client processes and ensure a strong client experience.
• This position will also manage other team members.

 Education and Experience:

• Bachelor’s Degree
• 7+ years’ experience in an agency environment with digital direct response marketing to develop digital marketing strategies using email, landing pages, website experiences, texting, paid media, social media, and other digital channels
• Experience with Google Analytics or other digital analytics services, email marketing, and online fundraising platforms
• Must be proficient in Microsoft Office Suite (Word, Excel, PPT, Outlook).

The successful candidates will be able to demonstrate good initiative, take responsibility, and adapt to change in a fast-paced, demanding environment. They will have a desire to learn and utilize new digital platforms and technologies as they become available. They will have superb interpersonal and communication skills along with strong analytical skills and the ability to think critically while analyzing digital program performance. Strong planning and organization skills are critical in order to multi-task effectively. They should also have a strong understanding of the nonprofit sector and the unique challenges and opportunities it presents.

Location: Remote.

Pay Range expected for the position: $90,000 - $120,000 annually.

(The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate)

Qualified candidates, please apply to this position using the link below. 

https://rkdgroup.com/about-us/careers/

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits. 

RKD Group is an Equal