Paid Search Manager (Senior level) - 100% Remote

Job Summary:

If you’re a passionate, creative, and data-driven marketer—and you’ve got a knack for delivering experiences that engage—we’ve got a role for you! Hostaway is looking for an experienced Paid Search Manager to help accomplish mission-critical growth goals for our exciting and fast-growing startup. This position will report to the Director of Marketing.

Key Responsibilities

• Design high-value PPC and SEM campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting

  • Create and present compelling paid search proposals based on quantitative and qualitative research

  • Work with product and marketing teams to generate content for campaigns

  • Successfully execute planned campaigns - creating and adjusting on a daily basis

  • Optimize and manage paid campaign spend levels with the marketing budget and goals in mind

  • Own qualified sales leads goal

• Serves as the go-to point person for PPC questions and strategy, creating PPC proposals, carefully managing and optimizing campaigns, reliable management and reporting of monthly targets and assigned work

How Will I Make an Impact?

• Plan, create, and manage PPC campaigns across a variety of channels (Google, Facebook, Bing, LinkedIn, Reddit, Capterra, Software Advice, etc.)

• Keyword research and management to optimize bids (add PPC keywords and negative keywords)

• Set up conversion tracking across ad channels and analytics platforms

• Methodically generate forecasts for lead volume and pipeline based on inputs including budget, conversion rates, etc

• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

• Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics

• Write engaging copy and CTAs to boost click-through-rates and conversion

• Create high performing landing pages and conduct A/B tests to optimize conversion rates

• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports analyzing trends, goals, opportunities, and other key performance indicators

• Monitor competitor campaigns for insights and adjust campaigns as necessary

• Retarget prior visitors across various channels and platforms to convert leads

• Stay on top of search engine and PPC industry trends

Requirements

What you’ll bring to the role:

• Strong technical skills for managing PPC campaigns: conversion tracking, keyword research, competitive intelligence, data analytics, landing page optimization, trend watching, etc.

• Experience with Hubspot, Salesloft, Unbounce, Google Tag Manager, Google Analytics, Google Ads, Bing Ads, Facebook Business, and LinkedIn Ads.

• Strong analytical & research skills including working knowledge of Web Analytics platforms

• Intermediate spreadsheet skills in Excel, Google Data Studio, and/or Google Sheets for reporting, data visualization and ad-hoc analysis

• Experience in A/B and Multivariate Testing concepts

• Experience with HTML/CSS and tag management preferred

Skills & Requirements

• Bachelor’s degree preferred

• Minimum 4 to 8 years of relevant work experience

• Expert knowledge with the following technologies/software/programs/processes:

  • Google - AdWords, Keyword Planner Tool, Search Console, Analytics

  • Paids Ads

  • Expert Knowledge in or experience with similar tools such as: SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms

• Ability to adapt to new software and changes in the paid environment quickly

• Ability to meet deadlines