Strategy and Operations Manager, Creative Product, EUI

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including vertical playbook development, localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (TikTok Market Scope, TikTok One, etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy.



We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team at our London office to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.



As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.



Responsibilities:



Operational Excellence & Business Planning

- Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.

- Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.

- Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.

- Enhance process flows for creative operations, focusing on efficiency and effectiveness.

- Support revenue management, budget and resource planning for regional Creative Marketing Operations.



Data Analysis and Reporting

- Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.

- Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.

- Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.

- Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.

- Communicate analytical insights effectively to both technical and non-technical stakeholders.



Cross-functional Collaboration

- Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.

- Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.