Sr. Director, Enrollment & Partnerships

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

WHAT IS THE POSITION

The Senior Director, Consumer Enrollment & Partnerships leads Edmentum’s direct-to-consumer enrollment operations for Apex Learning Virtual School (ALVS) and our affiliated partnerships. This strategic leadership role:

• Drives enrollment growth and retention by overseeing the Admissions Advisor team and Affiliate Partnership Manager.
  • Admissions Advisors – Supports customers who purchase private pay enrollments by leveraging the skills, best practices and strategies associated with sales and the lead management processes.
  • Affiliate Partnership Manager - Drives revenue growth by identifying and supporting new and current partners in the development of virtual private school programs using Apex Learning Virtual School as the diploma-issuing institution and selling products and services directly to the consumer. This role is focused on building partnerships with organizations that are not accredited schools such as sports teams, talent agencies, or religious groups.
• Is accountable for achieving revenue targets tied to full- and part-time enrollments, building scalable sales operations, enhancing the consumer experience, and ensuring financial alignment through cross-functional collaboration with finance analysts and the SVP of Instructional Services.
• Applies strategic planning, team leadership, partnership development, financial oversight, and data-driven decision-making to optimize enrollment strategies and foster long-term relationships with key stakeholders.

WHAT YOU WILL DO

 Strategic Leadership

• Drive new enrollments, renewals, and exceptional family experiences.
• Lead and manage a team of 5–6 Admissions Advisors and 1 Affiliate Partnership Manager.
• Develop and implement enrollment growth strategies and go-to-market plans aligned with ALVS's revenue and retention goals.
• Develop and implement strategies for community outreach and engagement to build brand awareness and foster relationships with local organizations and stakeholders.
• Achieve individual and team KPIs in support of strategic enrollment objectives by monitoring and coaching team performance.

Sales & Customer Experience Management

• Oversee inbound and outbound sales activities.
• Ensure effective conversion of leads within the Digistorm CRM funnel and other systems.
• Ensure consistent and high-quality engagement with prospective and current families and partner organizations, providing clear pathways to enrollment and continued success.
• Maintain in-depth expertise across sales enablement platforms (e.g., Salesforce, Five9, Drift, Admin App, Genius).

Affiliate Growth Strategy

• Drive revenue expansion with affiliates by creating frameworks for affiliate onboarding, success measurement, and long-term relationship management.
• Guide the Affiliate Partnership Manager in identifying and developing new partnership opportunities with sports academies, enrichment programs, and other private organizations aligned to ALVS.

Financial Collaboration & Forecasting

• Monitor monthly and quarterly revenue performance across all consumer services through close alignment with finance analysts and the SVP of Instructional Services.
• Ensure strategic alignment with revenue targets and optimize variable compensation components by participating in financial planning and reforecasting efforts.
• Recommend pivots or adjustments to enrollment operations and partnership outreach to meet evolving demand using data and market analysis to validate your plans.

Reporting & Continuous Improvement

• Define clear performance metrics and KP