Field Marketing Manager (Adtech)

The Field Marketing Manager will develop and implement regional marketing programs that align with our company's goals and objectives. This role requires a dynamic, creative, and resourceful individual who manages multiple projects, collaborates with the sales team, and delivers impactful marketing campaigns and activations that drive demand and support revenue growth.

Key Responsibilities:

Campaign Development & Execution:

• Plan and execute regional marketing campaigns, including events, webinars, trade shows, and localized digital marketing efforts.
• Collaborate with the sales team to create and implement lead-generation activities, such as email marketing, direct mail, and promotional offers.

Social Media Management:

• Handle daily content publishing and engagement across platforms (social media) and track content performance to ensure consistency across all touchpoints.

Utilize HubSpot:

• To create, manage, and optimize campaigns, including audience segmentation, email marketing, landing pages, and automation workflows.

Sales Support:

• Develop materials, tools, and resources that support sales efforts in the field by working closely with the sales and marketing teams.
• Provide regular updates on campaign performance, leveraging HubSpot reports and dashboards to share insights and optimize strategies.

Client Gifting and Swag:

• Responsible for developing a gifting program for existing and prospective clients for holidays and other celebrations in addition to maintaining promo items for tradeshows and events.

Event Management:

• Plan and manage calendar of events and sponsorships, including logistics, vendor management, and on-site execution.
• Coordinate post-event follow-up, including lead nurturing and tracking event ROI.

Budget Management:

• Manage the marketing budget, ensuring that all activities are cost-effective and deliver a strong return on investment.
• Track and report on spending, ensuring that programs are within budget and financial guidelines.

Analytics & Reporting:

• Analyze and report on the effectiveness of field marketing campaigns, providing insights and recommendations for improvement.
• Monitor key performance indicators (KPIs) and adjust strategies to meet goals.

Requirements

Education: Bachelor’s degree in marketing, Business, Communications, or a related field.

Experience: 5 years of experience in field marketing, B2B marketing, or related roles.

Skills:

• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills.
• Proficiency in HubSpot, with experience in campaign setup, automation, and reporting; familiarity with CRM systems like Salesforce and analytics tools (e.g., Google Analytics).
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a cross-functional team.

Other Requirements:

• Willingness to travel up to 30-50% of the time.
• Ability to work in a fast-paced, dynamic environment.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a leader in performance marketing, delivering customer acquisition solutions through our digital media portfolio, global commerce partnerships, and proprietary data and tech. We introduce brands to consumers through outcome-based programs across untapped channels, including our post-transaction ad solution and rewarded discovery platform. Since 2010, we have continued to innovate and iterate on the most effective strategies that connect our partners and brands with their most valuable customers, helping to drive lower-funnel engagements that exceed client expectations. For more information, visit https://fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have a