Specialist, Business Development, CNN Commerce

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Your New Role…

The Specialist, Business Development will assist the Business Development team in the growth and execution of CNN Commerce team’s Sponsored Revenue business. In this role, the Specialist, Business Development will work with both internal and external parties to create additional opportunities for expansion, through relationship building, performance analysis, and customer satisfaction. The revenue driven from this business line is key to the team’s bottom line and is essential for diversifying commerce revenue.  

Your Role Accountabilities…

• Support the Senior Manager of Business Development in selling, coordinating, and reporting on Sponsored Content Campaigns. 

• Communicate with external Sponsors on campaign status, performance, and progress 

• Nurture a pipeline of leads for Sponsored Content by maintaining existing contacts and prospecting for new potential customers. 

• Assist with identifying and developing new opportunities for Sponsored and Paid content to increase revenue growth potential. 

• Work closely with business development, product, social, and editorial teams to launch new campaign features and components. 

• Help craft marketing decks and materials to be presented to internal and external stakeholders. 

• Provide additional support to the business development team across a variety of initiatives including distribution, video, partner development, and affiliate growth. 

Qualifications & Experience…

• Bachelor’s degree in business, marketing, communications or related field – Required 

• Minimum 2 years of experience in a sales or business development role within the digital marketing space – Required  

• Competency in Microsoft suite of tools (Excel, Outlook, PowerPoint) – Required 

• Affiliate Marketing experience preferred 

• Experience with and a passion for generating revenue and hitting performance goals in a deadline driven environment. 

• Proven track record of successfully pitching, selling and executing sponsored and/or paid ad campaigns with advertisers. 

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